We caught up with the brilliant and insightful Savannah Jordan a few weeks ago and have shared our conversation below.

Alright, Savannah thanks for taking the time to share your stories and insights with us today. Before we get into specifics, let’s talk about success more generally. What do you think it takes to be successful?

I’ve been an entrepreneur since I was 18-years-old. I’ve sat at tables of multi-million dollar CEOs, and I’ve conversed with solopreneurs in the startup phases of their companies. From these experiences and conversations, I’ve identified three things that the most successful people in the world have in common. Hunger for more, discipline, and not succumbing to rejection. To me, there’s a reason why almost 40% of businesses fail within the first year – their leaders can’t handle a high pressure growth environment. I can personally say, as I’m wrapping up the first 5 years of this business, that getting any company off the ground will take EVERYTHING you have, and there are certain things that can’t be taught. How bad do you want it? Can you keep that fire going through every “no”, business fire, strategy failure, loss of funds, everything. Can you hold the vision for your company and your success no matter how hard things get? Secondly, are you disciplined? I was once asked what my goal for business was and at the time, it was a seven-figure revenue. My business coach then asked me, “And what part of the way you move right now makes you worthy of a business that big?” The honest truth is that you have to handle the small things before you handle the big things. Not everyone can just be handed a MASSIVE company, keep it running, AND scale it sustainably. You have to discipline your mind, thoughts, words, actions, everything. Finally, are you prepared for several years worth of “no’s”? You will be told “no” in every area of business – team, client acquisition, investors, everything. Can you push through those “no’s” and still maintain a healthy mindset? You can teach anyone strategy, leadership, data analysis, finances, etc. but you can’t teach people to run after their goals like their hair is on fire. You can’t teach them to be disciplined, they have to decide it for themselves.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Savannah Jordan is the 26-year-old CEO and founder of multi-7-figure marketing agency, WLF Creative. She got her start in entrepreneurship at 18-years-old, founding and scaling an all-female version of Uber with her father, called See Jane Go. After selling that company, she worked in the medical sales field, cultivating a deep understanding of sales psychology and buyer behaviors, that has since influenced her work in her own company.

She then transitioned to working for a marketing agency, just before the start of Covid, where she was privy to the industry shifts that took place when brands (of all different industries) had to focus on primarily digital marketing, as a result of the pandemic. After her work was slashed to part time, because of the pandemic, she combined her marketing and sales experience, and created her own freelance business providing brands and businesses with digital marketing services to further their sales during such uncertain times. It took off so quickly that she was able to walk away from her agency job within 30 days.

Flash forward 4.5 years, WLF Creative Agency has created multiple-7-figures in revenue since 2020, grown to a team of 10 powerhouse women, served hundreds of brands, and has become the go-to name in its space for business owners who want no-BS strategies and results.

Throughout her work with clients, she has created her signature WLF Framework, designed to maximize visibility, and brand awareness, and turn your coldest leads into raving repeat customers.

Do you have any stories of times when you almost missed payroll or any other near death experiences for your business?

About 2.5 years into my business, I had scaled my agency to a point where we had 8 team members and were serving dozens of clients at once. It was a time where we had so much going on, that I was just trying to keep my head afloat. I was responsible for client management, all of our marketing and sales, etc – so my hands were in alot of pots. My key focus was to drive NEW sales through our marketing, but in doing that, didn’t focus on the costs we were accumulating from bringing field experts onto our team vs the cashflow we had coming in. It came to a point where we had more money coming in than going out, and we were in the negative for two months. I had a realization come over me about two days before payroll was due that I wasn’t going to be able to make it. I sent an SOS message to my business coach at the time because I didn’t understand what was going on. We were bringing in good money every month at that time, so why was this happening? After reviewing our cashflow, we realized we had to make changes to the structure with which we were compensating our team.

I took out a loan to make payroll and temporarily bandaid the situation, then had to immediately spring into action to sell at least 20K in sales in 2 days (which I did), AND had conversations with our entire team about how we were changing compensation structure. We lost two team members because of the changes, but it was ultimately the best decision for our business at the time.

The recovery process took about two months to get back to a place where we were no longer bleeding money, but now, two years later, we have WILDLY healthy profit margins, are scaling sustainably, and our team has never been happier. It just goes to show that while marketing and sales are insanely important, structuring your business correctly is equally as important.

Alright – let’s talk about marketing or sales – do you have any fun stories about a risk you’ve taken or something else exciting on the sales and marketing side?

It was October of 2022. We were about two years into business, and had had our audience BEGGING for a lower-ticket way of working with us. We’d spent MONTHS cultivating the PERFECT group marketing and sales coaching program to enable business owners to learn the fundamentals and principles of both industries to create fast, sustainable sales.

Now, I teach marketing and sales, so I tell my clients DAILY – you HAVE to know who you’re selling to and sell to them in a way that makes sense. But unfortunately, as business owners, sometimes we forget to take our own advice. We officially launched our program, after getting TONS of messages from our audience begging for something like this, and got…nothing. Which, for our audience, was OUTRAGEOUS. Our audience would CLAMMER to invest in us. They would practically wave their wallets in our face screaming, “take my money!” So to say I was freaking out is an understatement. But I’d forgotten the most crucial advice we give to our clients – we didn’t take into account who we were selling to.

We realized after we audited our launch strategy, that we marketed this program to our audience as if it had been around for YEARS, as if they already had full faith and trust that this was what they needed to solve all their problems. Our audience is historically very analytical in how they buy, which means they need TONS of details about the program to invest, and we threw that out the window with that launch.

So we went back to the drawing board. We spoke more specifically to their experiences, sold them the details of the program, not just the transformation, and showed them why they couldn’t live without our program. Within a few days of that switch, we made 100K in sales in 24 hours, all from those tiny marketing tweaks.

Moral of the story – ALWAYS listen to your audience & know how to identify what they need to hear from you to buy from you.

Contact Info:

• Website: https://www.wlfcreativeagency.com/
• Instagram: https://www.instagram.com/itssavannahjordan/
• Other: I have a decent following on TikTok chalk full with tons of marketing and sales advice – https://www.tiktok.com/@itssavannahjordan?lang=en