Alright – so today we’ve got the honor of introducing you to Sasha West. We think you’ll enjoy our conversation, we’ve shared it below.
Sasha, appreciate you joining us today. What’s been the most meaningful project you’ve worked on?
Rethinking the future of retail for the big-box electronic supplier, Best Buy has been a meaningful project that I had the opportunity to work on. Partnering with a top creative agency to strategize a seamless customer journey within an immersive environment where product trial and play is not only encouraged but essential. I found this project enjoyable as we were urged to dream big and think holistically about the space users’ experience.
Sasha, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
College is where my love for design flourished. Graduating at the height of the recession in an industry that was completely halted, forced me to be creative with the skillset acquired and the methods in which they could be applied. As an interior designer, I am focused on creating a functional and enjoyable experience for the user. I have been fortunate to have a wide range of opportunities working in nontraditional roles. From events and activations to community developments, it is important to create spaces where people choose to spend their time.
Any advice for growing your clientele? What’s been most effective for you?
Never underestimate the power of chit-chat. From a conversation in a Vegas elevator to a compliment at a coffee shop, you never know where your next client or lead can come from.
What do you find most rewarding about being a creative?
Solving a problem. Good design rarely gets noticed, but bad design sticks out like a sore thumb. There is always an opportunity to improve upon something in the built environment or dream up a completely new way of doing it. I enjoy the versatility and am inspired by the world around me.
Contact Info:
- Website: sashawest.com
- Instagram: https://www.instagram.com/sashawestdesign/
- Linkedin: https://www.linkedin.com/in/sasha-west-14449515/
- Other: https://www.behance.net/SashaWest
Image Credits
Mavis Carolina Herrera, Miranda Luebkeman