Alright – so today we’ve got the honor of introducing you to Sasha . We think you’ll enjoy our conversation, we’ve shared it below.

Hi Sasha , thanks for joining us today. Let’s start with a story that highlights an important way in which your brand diverges from the industry standard.

When it comes to our business , our top priority is our tribe! We consider everyone who purchases a product or supports our events or business in anyway our family, they are our TRIBE. Unlike big business our goal is to continuously remind our tribe of their true inner power.

Healing is a journey and it starts within, we use our candles to aide in that healing journey.

Not only do we infuse all of our candles with healing crystals but we also use organic and clean burning products when creating our candles. We use clean burning coconut wax and a lead free wick. Our tribe’s wellbeing is our top priority.

Sasha , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

Inurgy Goods is an alternative and holistic healing brand committed to the healing and overall wellness of your mind, body, and spirit.

We sell candles which are infused with healing crystals to help evoke your natural healing abilities

We hope to restore, realign, and reconnect you to your higher self. Through mindfulness and meditation our candles remind you that HEALING starts in you

Are there any books, videos or other content that you feel have meaningfully impacted your thinking?

In business and my spiritual journey a few books that have helped me are, The 12 Spiritual Laws Of Success, Think and Grow Rich, and The Power of The Subconscious Mind.

Can you tell us about a time you’ve had to pivot?

When I first created my brand I didn’t understand the concept of a “target audience “ I thought everyone was my target audience, both men and women. After meeting with a marketing team I quickly realized I was doing myself a great disservice by trying to reach everyone when everyone wasn’t interested in my brand . I had to quickly pivot and regroup and focus my efforts to women because that was the demographic that I truly wanted to target that was the group I wanted to influence and help along their healing journey.

Contact Info:

• Website: Www.inurgygoods.com
• Instagram: https://instagram.com/inurgygoods?igshid=OGQ5ZDc2ODk2ZA==