Alright – so today we’ve got the honor of introducing you to Sarit Saruri. We think you’ll enjoy our conversation, we’ve shared it below.

Sarit, appreciate you joining us today. So, let’s start with trends – what are some of the largest or more impactful trends you are seeing in the industry?

One of the biggest trends I’m seeing right now is the shift toward turning homes into complete sanctuaries. After COVID, people started spending more time at home working, entertaining, decompressing, and realized they wanted their space to support all of that. Home offices, wellness rooms, outdoor spas, chef-style kitchens, oversized suites, and home theaters have all become standard asks. People want to feel like they can live well without needing to leave their house.

That shift has also changed the way we approach materials. Clients are moving away from stark whites and all-gray palettes and leaning into warmer tones, natural textures, rich woods, and stone. It’s about creating a space that feels inviting and grounded, but still elevated. Comfort and warmth are driving the design now, not just clean lines.

There’s also a growing awareness around material sourcing. Clients still want high-end finishes, but they’re starting to ask more questions about quality and where things come from. It’s not the main focus, but it’s coming up more often.

A few years ago, asking for a cold plunge, sauna, and media room would’ve felt like a stretch. Now it’s just part of the program. The opportunity is that people are investing in thoughtful design. The challenge is balancing all the wants with the reality of space, cost, and timelines. But honestly, that’s where the most creative work happens.

Sarit, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I come from a creative background — I worked for years as an Art Director in web and graphic design before making the leap into interiors. That experience shaped how I see space. I approach homes like visual compositions — paying close attention to form, flow, texture, and how the design functions in real life.

My firm specializes in high-end residential design, including new construction, full renovations, and custom detailing. I work closely with homeowners, developers, and builders from concept through completion — creating tailored spaces that feel elevated, cohesive, and grounded in how people actually live. I’m deeply involved in the process, from floor plan design to material selections, lighting, millwork, and construction coordination. I don’t hand off mood boards and walk away — I’m there to make sure the design is built exactly as envisioned.

What sets my work apart is the way it balances high-level aesthetics with practical thinking. I’m not designing for Pinterest boards — I’m designing for real people with real lives. Every home I create is unique because every client is. My goal isn’t just to make something look beautiful, but to make it feel effortless, intentional, and personal.

What I’m most proud of is the trust my clients place in me. I take on a limited number of projects at a time so I can give each one the attention it deserves. I care about the details — and that shows in the work.

How about pivoting – can you share the story of a time you’ve had to pivot?

A major pivot in my life happened when I decided to leave a career in corporate America as an Art Director. I had spent years in web and graphic design, building a solid and stable path, but over time I became burned out. The work no longer felt creative or fulfilling, and I knew I needed more than just a new job—I needed something that truly inspired me.

I’ve always had a deep appreciation for interiors. My mom studied interior design back in Iran, but after relocating to Israel during the revolution, she never had the chance to pursue it professionally. I had thoughtfully designed my own home, and although I wasn’t consciously building a portfolio, it reflected how much intention and care I put into creating a space.

The turning point came when a builder friend asked me to help with a development project he was working on. I began with exterior material selections, and very quickly found myself fully immersed in designing the interiors for 16 homes. Midway through that first project, I made the decision to walk away from digital design and commit fully to interiors. I went back to school for Interior Architecture Design and knew I had found what I was meant to do.

Looking back, that pivot was one of the most defining decisions I’ve made. It was a risk to leave behind a field I had worked so hard to build a name in, but it gave me the opportunity to build something even more aligned with who I am creatively.

How’d you build such a strong reputation within your market?

I think what’s helped build my reputation most is consistency. Consistency in the quality of the work, in the level of detail, and in the way I show up for my clients. I don’t take on a large number of projects at once because I want each one to be fully thought through and executed at a high level. I’m very hands-on from start to finish, and I think clients value that. They know I’m not just giving them ideas and walking away. I’m involved in making sure the design is executed exactly as intended.

I also tailor every project to the individual client. I’m not interested in creating the same look over and over. I take the time to understand how people live, what matters to them, and what they’re drawn to. Then I design around that. The result is that no two homes feel the same because no two clients are the same.

On top of that, I’ve built strong relationships with contractors, vendors, and trades over the years. When the whole team is aligned and communication is solid, that impacts the end result in a big way. Clients see that, and it builds trust.

Contact Info:

• Website: https://www.interiorconception.com
• Instagram: https://instagram.com/interior.conception
• Facebook: https://www.facebook.com/InteriorConception/

Image Credits

Photography: Katya Grozovskaya