We’re excited to introduce you to the always interesting and insightful Sarah Suarez. We hope you’ll enjoy our conversation with Sarah below.

Alright, Sarah thanks for taking the time to share your stories and insights with us today. What do you think it takes to be successful?

I believe that adaptability is required for success, especially in the constantly evolving world of social media.

Whether it’s new tools, changing best practices, or emerging platforms, staying flexible is crucial to delivering the best results for clients. In the nonprofit sector, this adaptability is even more important as needs can shift unexpectedly.

A few years ago, one of my long-term nonprofit clients faced budget constraints that required them to reduce their posting schedule. While I typically advise a minimum of three posts per week, I was more than willing to adjust our strategy to accommodate their situation. By doing so, we were able to sustain their digital community during a challenging time, and once their budget stabilized, we went back to our regular posting schedule. This experience allowed me to continue working with a client that I absolutely love and really reinforced my commitment to flexibility.

Sarah , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

As a social media strategist and manager, I specialize in helping nonprofits amplify their mission by building vibrant, engaged digital communities. My goal is to free up time for nonprofit teams so they can focus on what truly matters—their impact—while ensuring their message reaches the right audience.

I have a decade of experience in nonprofit stewardship and donor relations which provides me with a unique perspective on nonprofit social media management. I understand the nuances of donor and volunteer engagement and am passionate about leveraging social media as a powerful tool for nonprofits. When approached strategically, social media can drive amazing outcomes, from increased volunteer signups and donations to higher event attendance, new strategic partnerships, and the growth of a passionate community of advocates who are eager to champion the cause.

What I find most rewarding is the opportunity to build these communities of support for my clients. It’s an honor to contribute, even in a small way, to the incredible work that nonprofits do every day.

Is there a particular goal or mission driving your creative journey?

I started my business about a year after my daughter was born because I needed more work-life balance. I wanted to create a career that allowed me to be fully present both at home and in my work.

Since then, I’ve been very intentional about the clients I choose to partner with. My goal is to be the best version of myself— as a parent and as a professional so I prioritize working with kind, caring clients who not only align with my values but also make my work truly enjoyable.

As my business has grown, I’ve come to see it as a source of joy, which has allowed me to build a business that’s not only successful but also fulfilling.

Where do you think you get most of your clients from?

The best source of new clients for my business has always been referrals. I’m fortunate to work with amazing clients who are kind enough to recommend me to other organizations in need of social media support. Their trust and enthusiasm are so rewarding, and really motivate me to continuously enhance their client experience as a way to thank them for their support.

Contact Info:

• Website: https://www.thesocialpuzzle.com
• Instagram: https://www.instagram.com/social.puzzle/
• Linkedin: https://www.linkedin.com/in/sarahsuarez/
• Other: Threads: https://www.threads.net/@social.puzzle

Image Credits

Sweenshots – Instagram handle @sweenshotsstudios