We were lucky to catch up with Sarah Stepanek recently and have shared our conversation below.

Alright, Sarah thanks for taking the time to share your stories and insights with us today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

On my feed I have a focus on small shop, second hand, and sustainability. I describe my style as a walking rainbow. I want to show people that it’s ok to wear what you want, re-wear it again and again, and have fun with your fashion.🌈

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

My name is Sarah! I have always been a lover of second hand and an advocate for personal style. I began #ThriftColorfully a little over 3 years ago, and it has since grown to about 16,000 posts on Instagram. I’ve also expanded it to be the name of my second hand eBay store which I began in August of 2022. I’m proud to have grown my following based on a genuine common interest of like-minded individuals. I am a digital creator, mainly focused on still imagery that is full of color.

For you, what’s the most rewarding aspect of being a creative?

For me, the most rewarding aspect of getting to work as a digital creator is to be able to live day-to-day as my most authentic self. Being able to share who I am and have that be the reason that people want to follow and are interested to continue to check in is a wonderful place to be. I also love connecting with so many like-minded people that I otherwise would not be able to connect with from all over the world. Being able to use my platform as a place to showcase small shops and fellow creators is also extremely rewarding and a main focus on my feed. Almost every look I shoot has at least one piece from a small businesses.

We’d love to hear the story of how you built up your social media audience?

I am proud of the fact that my audience growth has been a steady, consistent growth over the last few years on Instagram. I’ve done that by posting daily, engaging with my followers, doing daily shares on my stories of other creators posts that I have loved, and just staying consistent. I’m proud of the growth, particularly due to the fact that I’ve only ever run one giveaway, I’m essentially a single platform creator so I don’t have the cross platform audience, and while I do sponsored posts, they are few and far between. So the following that I have has been steady, genuine, and unincentivized.

Contact Info:

• Instagram: https://www.instagram.com/imsarahstepanek/
• Other: eBay store: ebay.com/usr/thriftcolorfully

Image Credits
Sarah Stepanek