We caught up with the brilliant and insightful Sarah Peguero a few weeks ago and have shared our conversation below.

Sarah, thanks for taking the time to share your stories with us today Are you happier as a creative? Do you sometimes think about what it would be like to just have a regular job? Can you talk to us about how you think through these emotions?

Well, I actually have a job and paint as a part-time artist. I used to ask myself this question: am I happier as a creative, or is my regular job simpler, more predictable? The short answer is that it’s not so black and white, but I’ll share the last time I really sat with that thought.

A few months ago, I was working late on a painting that I had a vision for, but it just wasn’t coming together. My day job had already drained most of my energy— my head was buzzing with to-do lists and deadlines. By the time I sat down to paint, I was mentally exhausted. The colors weren’t blending the way I wanted, and I could feel the frustration building. It was one of those moments where I stopped and thought, Why am I doing this? Why push myself to be creative when it feels like an uphill battle, especially when I have a job I love that pays the bills and gives me structure?

That night, the idea of the regular, more “normal” job seemed so appealing. In my day job, I can finish tasks, check things off my list, and leave it behind at the end of the day. Art, on the other hand, is something I can never fully leave. It takes up mental space even when I am not creating, and there is always this internal pressure to get better, to push myself. The thought crossed my mind: Wouldn’t it be easier to just focus on one thing? To clock out at 4 p.m. and not think about work until the next day?

But as soon as that thought appeared, something shifted in me. I looked at the unfinished painting in front of me and felt this pull—a connection that I don’t get from my regular job. Even in the frustration, there’s something about creating that is deeply satisfying. It’s not always easy, and sometimes it feels like a struggle, but it’s my struggle. The fulfillment that comes from expressing something personal, from watching a piece evolve from an idea into something tangible, is unmatched.

That night, I didn’t finish the painting. In fact, I put it away and took a break. But what I realized is that while a regular job gives me stability and structure, art gives me purpose. It challenges me in ways a traditional job never could, and even though it’s hard at times, I know I need both in my life.

So, while I sometimes think about what it would be like to just focus on one or the other, I’ve come to accept that my happiness comes from balancing the two. There are days when I’m exhausted, when the regular job seems more appealing, but I know that without my art, I’d lose a part of myself.

Sarah, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

Absolutely! My journey into the creative world started somewhat unexpectedly. Growing up, art was always a hobby, a way to escape and process the world around me. But it wasn’t until I began working a more traditional job that I realized how vital that creative outlet was for me. So, I decided to dedicate part of my life to being an artist while balancing a day job, and that’s where my journey as a part-time creative really took off.

I specialize in mixed media painting, and what I love most is using my art to tell stories or evoke emotion. Whether it’s through custom pieces, or commissioned work, my goal is always to create something that resonates deeply with people. I work with clients who are looking for art that reflects a unique vision—something personal and meaningful. From individuals seeking custom artwork for their home to businesses looking to bring their brand to life through visual storytelling, I offer a range of creative services that always start with understanding the deeper “why” behind what they need.

What sets me apart from others is my focus on emotional connection. I don’t just create art for art’s sake. I am very grateful that I can create whenever I feel like and I´m not forced to do it because it is the end of the month and my bank account is short. When I paint I am completly free. I am doing it because I feel like.
I invest time in understanding the story behind each project. I believe art should feel personal. I approach each piece with all my soul and care, ensuring it reflects my vision.

I’m proudest when I see my art resonate with others, when someone tells me how a piece I created speaks to them in ways they didn’t expect. That emotional response is the most rewarding part of my work. I’ve had clients say that a piece of art I created for them transformed their space or helped them see their own story in a new way, and that’s what keeps me motivated.

For potential clients, followers, or fans, what I’d want them to know most is that my work is rooted in authenticity and connection. Each piece I create, whether big or small, carries a piece of my passion for the craft. I’m always open to collaboration and love working on projects that push boundaries or explore new ideas. My brand is about creating meaningful, lasting art that goes beyond the surface, and I’m always eager to share that journey with others. So, if you’re looking for something that speaks to your heart or tells your story in a visual way, I’m here to bring that to life.

What do you find most rewarding about being a creative?

For me, the most rewarding aspect of being an artist is the connection that art creates—between myself and the work, and between the work and others. There’s something deeply fulfilling about taking an idea, emotion, or experience and transforming it into something tangible that resonates with people. It’s about expressing what can’t always be put into words, and when someone connects with my art, whether they see their own story in it or simply feel moved by it, that’s the ultimate reward.

There’s also a personal satisfaction in the creative process itself. Even though it can be challenging, there’s a unique joy in the moments when everything flows—the colors blend perfectly, the composition falls into place, or the piece captures exactly what I envisioned. The creative journey is often unpredictable, but it’s those breakthroughs that make it all worthwhile.

Are there any books, videos or other content that you feel have meaningfully impacted your thinking?

Books:

My favorite (I have a copy in Spanish, English and Danish)
“The Alchemist” by Paulo Coelho is one of those rare books that resonates deeply with artists, entrepreneurs, and creatives alike. Its themes of personal growth, self-discovery, and pursuing your dreams offer powerful insights, especially for those navigating a creative or entrepreneurial journey.
It has provided me with not only spiritual and philosophical guidance but also practical wisdom that helps me stay grounded and motivated as an artist. It’s a timeless reminder that, no matter what our personal “treasure” is, the real value lies in the pursuit of our dreams.

“Atomic Habits” by James Clear
This book is not specifically about art or entrepreneurship, but it’s been incredibly useful in developing a sustainable creative practice. Clear breaks down the psychology of habit-building and explains how small, incremental changes can lead to big transformations. This has helped me build routines that make it easier to juggle my art and business life, especially when motivation is low.

“Steal Like an Artist” by Austin Kleon
Kleon’s book is a short, fun read that encourages artists to embrace the idea that creativity comes from borrowing and remixing existing ideas. It helped me reframe how I see my own work and gave me permission to draw inspiration from the world around me without the fear of being “original.” It’s all about how to stay creative, especially in a world where it feels like everything has been done before.

Other resources:
“MasterClass” and the platform “Domestika”
These platforms offer courses by industry experts that have helped me improve both my artistic skills and my entrepreneurial mindset. I’ve taken classes on everything from social media engagement – marketing for creatives to honing specific art techniques. They’re a great way to stay sharp and continuously learn, which is crucial for both personal and professional growth.

Contact Info:

• Website: https://www.sarahpegueroart.com
• Instagram: @sarahpeguero.art
• Facebook: https://www.facebook.com/SarahPegueroART/