We caught up with the brilliant and insightful Sarah Parsons a few weeks ago and have shared our conversation below.

Alright, Sarah thanks for taking the time to share your stories and insights with us today. Before we talk about all of your success, let’s start with a story of failure. Can you open up about a time when you’ve failed?

As unbelievable as it may sound, Sarah Parsons Media is the result of going through life-altering failure that was both professional and personal.

Not very long ago I was at a crossroads which boiled down to either continuing to sacrifice myself and dimming my own light or walk away from everything I worked towards for the past 8 years and start over with next to nothing.

Left with little more than $300, a car, and the few things I could fit in it, I took those pieces and moved back to my home state of Ohio which felt like a complete and utter failure.

When I look back at that decision now, I realize how important it was to let myself “fail” in that moment. From that failure I was free to start over. Since then, I’ve built a PR Firm that I’m extremely proud of and it has taken me to places I would have never imagined were possible, which would have never happened if I had not allowed myself to fail.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

Sarah Parsons Media is an award winning public relations and media productions firm.

I fouded SPM in the summer of 2021 with the sole mission of creating a more holistic, transparent, and story-based approach to public relations. My goal is to work with clients to create a bespoke approach on where and how they show up in the media and most importantly – why. In the era of “pay to play” articles, quality over quantity matters now more than ever.

I think what really sets SPM apart is, at it’s core, our unmatched dedication to deeply understanding and developing each of our client’s stories in a way that not only supports their goals, but also gives back to their “corner of the world” so to speak.

Can you tell us about what’s worked well for you in terms of growing your clientele?

Only do damn good work.

This may seem obvious, but the best way I’ve found to keep your pipeline stacked with clients that you can’t wait to work with is by doing work that is no questions asked the absolute best. The kind of work that makes people ask, “How did you do that?”, the kind you can stand behind and say you were honored to be a part of.

While this kind of work can sometimes fall into your lap, more often than not you have to be an active participant in creating it. I believe delivering the absolute best requires collaboration and in my industry that usually means getting more involved than simply placing a press release.

Do you have any insights you can share related to maintaining high team morale?

Listen more than you speak.

I credit just about everything I’ve accomplished to being able to truly listen to those around me, including individuals on my team. Listening is not only the key to understanding, but it’s an essential part of helping your team to feel more seen and valued. Only through listening can you learn your team member’s secret strengths, how to amplify their role to be more aligned with them and also things they may be struggling with.

Additionally, you’ll get to know what your team members are unclear about when you listen to them. We all have different ways of processing information and details, by listening you have the opportunity to better understand how to accurately communicate goals, tasks, and expectations and any knowledge gaps you can help fill in for better efficiency.

Contact Info:

• Website: www.sarahparsonsmedia.com
• Instagram: https://www.instagram.com/sarahparsonsmedia/
• Linkedin: https://www.linkedin.com/in/sarahparsonsmedia/
• Twitter: https://twitter.com/sarahpmedia

Image Credits
1.Sarah Parsons 2022 Webby’s Red Carpt: Image Credit: Dimitrios Kambouri, Copyright: Getty Images, 2022. 2. Sarah Parsons with 2022 Webby Award. Image Credit: James Hartley 3. Sarah Parsons Media at Stage 32 Cannes Beach Party 2022. 4.Sheila Houlahan, Sarah Parsons, Abbie Garretson, Will Larkins, Javier Gomez of Say Gay at the 26th Annual Webby Awards. Image Credit: Mike Coppola Copyright: Getty Images, 2022.