We recently connected with Sarah May and have shared our conversation below.

Hi Sarah, thanks for joining us today. Let’s start with the story of your mission. What should we know?

The mission behind my photo booth business is to create memorable, joyful experiences that bring people together in authentic and engaging ways. It’s not just about capturing photos, but about facilitating moments of connection and happiness, whether at weddings, corporate events, or brand activations.

This mission is deeply meaningful to me because I believe that in a world increasingly driven by digital interactions, real connections are more important than ever. Seeing the smiles, laughter, and excitement that our photo booth brings to people reinforces my commitment to helping others create lasting memories and authentic engagement. It’s about fostering joy and connection, one snapshot at a time.

My mission is to spread joy and positivity through the unique experiences my photo booths provide. By partnering with brands, corporations, foundations, and influencers globally, I aim to use virtual photo booth technology to foster meaningful engagement within their communities, enhance brand awareness, and collaborate on initiatives that inspire and create positive change to the world. Through these experiences, I am committed to helping clients connect with their audiences in impactful and memorable ways.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

Thank you for the opportunity to share my story! My name is Sarah May, and I’ve always been passionate about creating experiences that bring joy and connection. I entered the photo booth industry because it combines my love for creativity, technology, and human interaction. The photo booth world offers a unique way to capture special moments while allowing people to engage with one another in fun and memorable ways.

My business offers a range of services, from physical photo booths at events to cutting-edge virtual and digital photo booth experiences. These virtual experiences are perfect for brands, corporations, and influencers looking to connect with their communities in a dynamic and innovative way. We specialize in corporate events, brand activations, weddings, and private celebrations, helping our clients elevate their events and create lasting impressions.

What sets my business apart is our dedication to customizing each experience to meet the specific needs of our clients. Whether it’s helping brands generate user-generated content or creating interactive digital experiences that enhance customer engagement, we’re committed to delivering exceptional results. Our ability to fuse creativity with technology allows us to offer not just photo-taking but full-scale branded experiences that can be shared widely across social media platforms.

What I’m most proud of is the impact we’ve had on our clients’ ability to connect with their audiences. Seeing brands build stronger relationships with their communities and watching people light up during events, knowing we helped make that possible, is incredibly rewarding. I’m also proud of our mission-driven approach, which emphasizes fostering joy, connection, and positive change through our work.

For anyone considering working with us, I want them to know that we don’t just offer a service—we offer an experience. We’re dedicated to collaborating closely with our clients to understand their vision and bring it to life in a way that feels authentic and engaging. Our goal is always to create something that not only delights but also aligns perfectly with their brand and message.

Can you tell us about a time you’ve had to pivot?

Over the past two years, I’ve undergone significant changes in both my business and personal life. I transitioned from managing 500 weddings annually with a rapidly growing team, a pace that unfortunately led to a decline in my personal and mental well-being. Recognizing the need for a shift, I made a conscious decision to prioritize balance and self-care.

Previously, my schedule was dominated by long hours from 9 AM to 2 AM, leaving little room for personal fulfillment and well-being. This realization prompted me to refocus on what truly matters: fostering genuine human connections, building meaningful relationships with clients, and collaborating with creatives who share my mission and values.

Today, I am living my dream in a beautiful coastal location, having moved my business from Redlands to Los Angeles. I now work with clients who value my time and energy, and this new chapter reflects a harmonious balance between professional success and a fulfilling personal life.

How did you build your audience on social media?

Building my audience on social media has been a journey of creativity, consistency, and genuine engagement. Here’s how I did it:

1. Identified My Niche and Voice: I started by clearly defining what makes my photo booth services unique and how I wanted to communicate that on social media. I focused on sharing high-quality, engaging content that highlighted the fun and memorable experiences we create.

2. Created Valuable Content: I consistently posted content that resonated with my audience, including behind-the-scenes looks at events, client testimonials, and tips for planning memorable celebrations. I also leveraged visually appealing photos and videos to showcase our work.

3. Engaged with My Audience: I made it a priority to interact with my followers by responding to comments, participating in relevant conversations, and engaging with their content. Building relationships with my audience helped create a sense of community and trust.

4. Utilized Hashtags and Collaborations: I used relevant hashtags to increase the visibility of my posts and collaborated with influencers, event planners, and other industry professionals to reach new audiences and cross-promote.

5. Analyzed and Adapted: I regularly reviewed the performance of my posts and adjusted my strategy based on what resonated most with my audience. This data-driven approach helped me refine my content and engagement tactics.

Advice for Those Just Starting:

Be Authentic: Authenticity helps build trust and connection with your audience. Share your unique perspective and be genuine in your interactions.

Consistency is Key: Regular posting keeps your brand top-of-mind. Develop a content calendar to stay organized and maintain a consistent presence.

Engage Actively: Social media is a two-way street. Engage with your followers, respond to their comments, and participate in relevant conversations to build relationships and foster community.

Leverage Analytics: Use social media analytics to understand what content performs best and why. This insight will guide your strategy and help you create content that resonates with your audience.

Stay Current: Social media trends and algorithms change frequently. Stay informed about the latest trends and adapt your strategy accordingly to keep your content fresh and relevant.

Building a social media presence takes time and effort, but staying true to your brand and engaging authentically with your audience can lead to meaningful growth and connection.

Contact Info:

• Website: https://www.desertlunaphotobooths.com/
• Instagram: https://www.instagram.com/desertlunaphotobooths
• Facebook: https://www.facebook.com/desertlunaphotobooths
• Linkedin: https://www.linkedin.com/in/desertlunaphotobooths/
• Youtube: https://www.youtube.com/@desertlunaphotobooths
• Other: Email: [email protected]

Image Credits

Desert Luna Photobooths