We recently connected with Sarah Martin and have shared our conversation below.

Sarah , looking forward to hearing all of your stories today. Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?

At Cashmere Luxe Home, we believe luxury should be both beautiful and intentional. Rooted in Christ’s love, our mission is to create refined, non-toxic candles, perfumes, and body products that elevate everyday living. Inspired by nature and the art of fragrance, we curate complex, sophisticated scents designed to transform spaces and evoke cherished memories. With a commitment to clean ingredients and timeless elegance, we invite you to slow down, embrace the beauty around you, and indulge in moments of true luxury.

Sarah , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

Cashmere Luxe Home was born out of both necessity and passion. When my mother-in-law’s Alzheimer’s progressed, I made the decision to stay home and care for her full-time. In that season of stillness, I found a new creative outlet—learning to work with concrete, which led to crafting beautiful, handcrafted vessels for candles. What started as a simple passion project quickly became something more—a way to bring elegance, comfort, and meaning into the home.

With my husband’s asthma and my own endocrine disorder, I became deeply committed to creating non-toxic products that don’t compromise on luxury. Fragrance has the power to transform a space and transport us to cherished moments, and I wanted to ensure that experience was both safe and sophisticated—because true luxury should never come at the cost of well-being.

How about pivoting – can you share the story of a time you’ve had to pivot?

A time I had to pivot was when I made the difficult decision to close my salon. I had opened during COVID, so while it wasn’t booming, I had poured so much time, money, and love into it. But when we saw my mother-in-law’s health rapidly decline, my husband and I knew it was time to put everything on pause and focus on caring for her.

If you know me at all, you know I hardly sit still—I’m always doing, thinking, or creating something. During that season, I stumbled upon Facebook groups and later YouTube, where I discovered the world of concrete candle making. I’ve always loved researching and perfecting my craft, so it became a new creative outlet—one that allowed me to pour my energy into something meaningful while ensuring I could be home and available for my mother in law.

How did you build your audience on social media?

Building my audience on social media has been a mix of hard work, creativity, and consistency. I’ve invested in an amazing photographer to ensure my brand is captured beautifully, but I also put in the effort to create engaging Instagram Reels that not only showcase my products but also educate my audience on important candle care—while still keeping things fun and visually appealing.

Beyond social media, I’ve found that connecting with like-minded people in Facebook groups has been incredibly valuable for growth, providing both support and exposure. In-person markets have also played a huge role in expanding my reach, allowing me to introduce my brand to new customers in a more personal, hands-on way.

Contact Info:

• Website: https://cashmereluxehome.com
• Instagram: https://www.instagram.com/cashmere.luxe.home?igsh=NTc4MTIwNjQ2YQ%3D%3D&utm_source=qr