We recently connected with Sarah Marshall and have shared our conversation below.

Sarah, thanks for joining us, excited to have you contributing your stories and insights. Do you think folks should manage their own social media or hire a professional? What do you do?

I manage my own social media accounts right now , and I would love to as I continue to grow . I made that decision because I want to have and maintain a personal connection and so far it’s been amazing ! , but I do know there are many challenges with that and the more you are active within your community on and off line, attending events etc, it can be difficult to do it all and make sure your are at 100% across the board. So I am open to bringing in a family that could help me manage them while still having that same level of engagement with my supporters knowing they are still hearing from me , they’re my besties !.

If I could give any advice to business owners and future owners it would be to always keep a strong bond with your supporters , make sure they are seeing and hearing from you and also that you hear and see them as well . Nothing is possible without their love , support, ideas , and even criticism. They are consuming your content and they are telling you what they want more of you . And if you decide to allow a person or team to run your pages, be mindful and selective of who you chose. This is your brand and name, you want to make sure you can trust them and they care about your business as much as you do .

Sarah, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

My name is Sarah Marshall , known on my social media platforms as sarahdanyellmarshall. I’m 28 years old born June 21st 1996, and I’m from Palestine Tx (East Tx) but I reside in Dallas, Tx. I started creating content in the summer of 2021 after graduating from University of North Texas with my BA in Athletic Training.

I came across a new feature on instagram called “Reels” and thought it would be cool . I started doing different videos from comedy, hair , fashion etc . and I finally found my niche in natural hair and beauty content. I’ve been doing for the last 3 years now!.
I’m in the process of working on new things , as well as creating and selling digital products . One of the many Ive created is my ultimate hair guide “From Roots To Ends” . It will not only help you build your own hair care regimen, but educate you on how to learn and love your natural hair unapologetically!

I feel like I’ve created something different, because I am personal with my supporters and walking with them through their journey as I go through mine . I big chopped my hair in March 2023 and my hair is already touch my shoulders. I felt it was important to show how you can grow your hair back and give the tools and recommendations of products to do it .

I am most proud of the work I’ve put in to my content and every video is made with you guys, my besties in mind. I plan to bring new content, energy , and knowledge that I pray touches the world. I want to leave a mark knowing that their are so many people that could help give you the tools but it’s something about Sarah that lead me to her .

Any insights you can share with us about how you built up your social media presence?

Building my audience was no walk in the park , nor any quick routes . It definitely takes time as It’s still growing . As I mentioned before I started in 2021 and I was struggling and still have times where I do with mastering marketing on social media . I’m better with learning the Algorithm, when to post and how to capture my audience.

I even invested into a mentorship program in May 2024 to help sharpen my skills and improve my content . Though I spend a short amount of time , I learned a lot. Even before joining, I caught instagram lives as well, I definitely had to learn to not get discouraged if I didn’t always see the results for myself . Or you may have a video you worked on and it doesn’t do as well as you thought . All of these things take time, sometimes as a creator you get lost in the sauce of your goals you try to bypass the journey .

I made a commitment that though my last month was going to be December due to life circumstances -etc , I would keep pushing and creating no matter what and believe I was capable of reaching my goals and 2 Months later I had my first viral video March 2023! And the growth in that video along with others , and my community is still climbing .

My advice to you believe in Yourself , Be yourself , don’t gate keep/ not share helpful information, and be personable and transparent with your supporters while building a community. Also be consistent !, it’s definitely important to surround yourself with people who love and care about you and those who have goals of their own . Get in rooms with people who know more than you , why ? Because you’ll never stop learning and growing .

Any stories or insights that might help us understand how you’ve built such a strong reputation?

I believe being honest and educating my supporters is whats helping build my reputation within my market. Everyone wants to know they can come to you when they are in need of something. My goal is to teach my supporters how to grow or style their hair , the do’s and don’ts and what products will help them .

Contact Info:

• Website: https://beacons.ai/sarahdanyellmarshall
• Instagram: https://www.instagram.com/sarahdanyellmarshall?igsh=emtlN3h6dnYzeW93&utm_source=qr
• Youtube: https://youtube.com/@sarahdanyellmarshall?si=b3VZ84HUAfb8j2FP