We caught up with the brilliant and insightful Sarah Kraus a few weeks ago and have shared our conversation below.
Sarah, appreciate you joining us today. What do you think it takes to be successful?
I believe the key to success is building a client centered business. As a small business owner you have to focus on building value and meeting a need.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers
I am Sarah Kraus, boy mom, image consultant and color expert at House of Colour Canton.
After going through the color analysis process myself, I knew I had to bring this service to the Atlanta area. With over a decade in the fashion and beauty industries, I prayerfully decided to open my own House of Colour franchise. My wish is for all of my clients to see the power of their natural God given beauty.
House of Colour originated in the UK and with over thirty years of best in class color and style services.
Our hallmark service is Seasonal Color Analysis. Color Analysis finds your best colors! What this means for you is you will know what colors best harmonize with your skin tone. The real value is that you will be able to walk into your next event with complete confidence. Studies show that over 60% of a first impression is based on color alone. Making a great first impression is important to you isn’t it?
How did you build your audience on social media?
The majority of my clients find me via social media. I started with a fresh account on Instagram when I opened my business in July of 2022 and made a commitment to post at least six times a week. My best advice would be to not overthink your posts. Decide on 3-5 brand pillars and use those as your parameters for posts. Most importantly, have fun with it!
Have any books or other resources had a big impact on you?
I have been an active member of Guide Culture and highly recommend their book Persuade for Good. Although I am a seasoned business owner, going through Guide Culture’s trainings totally shifted my mindset on how to approach sales. I learned to truly make my business about my clients needs and not about my own bias.
Contact Info:
- Website: https://www.hoccanton.com/
- Instagram: https://www.instagram.com/houseofcolour_canton
- Facebook: https://www.facebook.com/houseofcolourcanton
Image Credits
Images by Fellows Creative Co