We were lucky to catch up with Sarah Kiel recently and have shared our conversation below.
Alright, Sarah thanks for taking the time to share your stories and insights with us today. How did you come up with the idea for your business?
The story of my company’s inception started with my husband’s career change as well. When the pandemic hit, life for my husband, Chris and I, changed drastically. He lost his job of 20 years due to heavy downsizing by the company. While he was job searching for the next move, we started thinking about making big life changes. I was unhappy with my own company dynamics as an Accounts Receivable Manager, and for Chris, he was not too eager to get back in the corporate hustle. I had been working on copywriting projects as a side venture for a couple of years, here and there for friends and family, but never taking it to the next level. We were getting by and taking interviews for our next career moves. To be honest, the companies we interviewed for were not that great. There was not much potential for growth or opportunity, etc. Where could we find a great company that wants to flourish and prosper and be loyal to their employees? Upon reflecting on a recent interview, I was concerned about their business tactics and if the company was going to grow or falter with the current pandemic going on. I was taken aback by their nickel and dime method this company had embraced to make a profit. And I thought, if I ran this company, here is what I would do. I would offer stream-lined services to help others save time and money. My husband agreed and we ran with it, as we always encourage each other with adventure and big dreams, and we realized, why not just do it! Can we create our own businesses that helps others? Sure, we can. A couple of weeks later, a great business plan was complete and that is how Help Your Small Biz, LLC came to be. A website creation, copywriting, social media management, and bookkeeping services company that helps other small business owners create immediate, rapid growth.
I offer a free PDF to download: How to Start a Business in 15 Easy Steps. This is a great tool if you have a business idea and are not sure how to get it off the ground or might be apprehensive by the process. Any questions are just a phone call away where I am happy to assist. Because as entrepreneurs, we have all been at step one, and it’s wonderful to be able to provide a resource to help get your business to 100% operational. I love helping my clients create beautiful, detailed websites that depict their personal tone and passion. I thoroughly enjoy showing my clients how to save money too. And the best part is the community aspect, sharing my information and providing services that directly impact a growing local economy.
As for my husband, he did the same. Chris also loves helping others and was able to take his knowledge of fixing and creating and built a small thriving business as a handyman. Call Chris, LLC is his business on Wilmington Island, and he offers fantastic, professional handyman services at a fair price.
Some folks let us know we lost our marbles when we said we were both starting our own businesses at the same time, but we knew if we helped each other along the way, it’s not so scary and really, a lot of fun too. It’s been a wild ride since, and we would not have it any other way. The dynamics are fantastic, the corporate fight to the top is gone, replaced with marketing campaigns and sunset patio admin meetings on where we want to grow. All along with helping our community. It has been a blessing to grow our companies together!
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers?
My background includes 20 years of experience in small business and corporate operations, specializing in Accounting and Human Resources. I have earned a bachelor’s degree in Service Operations from the University of Wisconsin Stout, and an associate’s degree in Marketing from Fox Valley Technical College. I wanted to branch away from the corporate structure and further my creative talents when I moved to Savannah several years ago. I was able to take my passions of bookkeeping, copywriting, and design and create a business that works for me, and also serves my community well. I founded Help Your Small Biz in 2021, with a strong foundation of helping others succeed and get to the next level in their businesses to make profits and thrive. My hope is that my business will encourage others to pursue their dreams of starting their own. Having resources available to guide you along your journey is essential for success, and I hope to be a great resource to many.
Any stories or insights that might help us understand how you’ve built such a strong reputation?
Savannah is a very social town. We love to put on parties and events and mingle. On any given week there are at least four events to choose from, and we are pretty lucky with overflow of good networking choices. The more I head out on the town and network, meeting business connections and friends, the more I have witnessed my buiness thriving. I have set a goal to attend at least one networking function per week to get my brand out there for the town to see. Sometimes it’s three for the week, because I know it will be too much fun and I don’t want to miss it! I like to attend fundraisers and charity events the most, because it’s a wonderful way to give back to our community. I have met some incredible folks along the way!
How did you build your audience on social media?
Patience. Please don’t buy your followers, or ask all your friends to follow your page for the sake of building a following. Network and build a high quality base. Engage with your followers. Ask questions and be involved in their posts. Celebrate their successes. Encourage people when they need a lift. It’s better to have 50 high quality followers than 1000 that scroll past your posts. Just like you care for your brand, nuturing it to grow, your followers should have the same attention. How ironic that will live in a world where we can talk to anyone at any second, yet as business owners, we can hear the crickets when we sent off a post? Listen to what your audience wants. Fine tune your findings with your target market, thinking of them such like the fashion industry trends. What works for spring, may not for summer, and your market’s interests change too. We are all people, who want to feel valued. If you show this respect to your audience, you will reap the many benefits it offers.
- Website: https://helpyoursmallbiz.com/
- Instagram: https://www.instagram.com/helpyoursmallbiz/
- Facebook: https://www.facebook.com/Helpyoursmallbiz/
- Linkedin: https://www.linkedin.com/company/helpyoursmallbiz/