Alright – so today we’ve got the honor of introducing you to Sarah Jorgensen. We think you’ll enjoy our conversation, we’ve shared it below.
Hi Sarah, thanks for joining us today. What sort of legacy are you hoping to build. What do you think people will say about you after you are gone, what do you hope to be remembered for?
As I reflect on my photography career, I’ll be proud to leave behind a legacy that inspires people to not only preserve their memories but to print them—because one day, those physical photos will be all we have left. In a digital world where images are often stored away on hard drives or cloud storage, the act of printing transforms a quickly changing moment into something tangible, something you can touch and hold. Through my work, I hope to remind people that photographs are more than just pixels on a screen; they are tangible connections to our past, keeping the essence of our lives, loved ones, and special moments alive for generations to come. By printing their photos, people create lasting artifacts that won’t be lost in a digital shuffle. These printed memories become heirlooms, reminders of what truly matters, and a legacy that will endure long after time has passed.
Sarah, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
I started my career in the finance field, immersed in a world of numbers sitting at a desk, but everything changed when I bought my first camera 10 years ago to photograph my own children. What began as a simple way to capture their fleeting childhood moments quickly turned into a deep passion—I lived and breathed photography. Over time, that passion grew into something much bigger: I built a highly successful photography brand from the ground up, all on my own. It wasn’t easy, but every step of the journey reinforced how powerful and important photography is in preserving life’s most precious moments. My passion for printing tangible products stems from personal experiences—especially the loss of loved ones. Some lived long, full lives, while others were taken far too soon. In those moments of grief, I realized how vital it is to have something physical to hold onto—something beyond the digital files that can easily be lost or forgotten. I don’t want my clients to spend time digging through their phones or scrolling endlessly to find meaningful photos. Instead, I want them to have easy access to physical prints on their walls or albums that tell the stories of their lives—memories they can touch and share for years to come. Tangible products are more than just photographs; they are lasting, irreplaceable treasures that hold the power to keep moments alive, long after they pass.
We’d love to hear the story of how you turned a side-hustle into a something much bigger.
When I first started photography, I was a part-time accountant at a small veterinary clinic while pursuing photography in the evenings and on weekends. What began as a side hustle quickly became my true passion, and through countless sacrifices—especially time spent away from my family—I was able to turn my dream into a full-time career. Owning a business is not for the faint of heart; it’s a constant balancing act between the highest highs and the lowest lows. There are still days when the struggles feel overwhelming, but I always keep pushing forward, fueled by the vision of what I wanted to create and the belief that I could make it happen. I started my business in a small corner of my basement, with nothing but a few basic props and a dream. Five years later, I was leasing my own studio space, and now I’m proud to say I own my own dedicated space where I can serve my clients and continue to grow. Along the way, I realized that photography is more than just taking pictures—it’s about designing a story, whether that is through a gallery on your wall or a customized album. That’s why I’ve built an entire design aspect into my business, going far beyond simply emailing digital files to clients. I create custom, physical products—albums, framed prints, and more—that help preserve memories in a way that’s truly special and meaningful. Every step of the journey has been a lesson in resilience and determination, and I’m so grateful for how far I’ve come, but I know the journey is far from over.
Do you have any stories of times when you almost missed payroll or any other near death experiences for your business?
Running a business during an economic downturn has tested me in ways I never imagined. When the world seemed to shut down, everything felt uncertain, and the challenges were overwhelming. But I knew the value of myself and my work, and I refused to let the circumstances dictate my future. I adapted, pivoted, and did whatever it took to keep my business afloat—whether that meant offering new services, finding creative ways to stay connected with clients, or rethinking my business model to meet the changing needs of the world. My background in business gave me the tools to navigate these tough times, but it was the push from my guardian angels—the people I have lost who believed in me—that kept me going, even if they are physically no longer here. They have been my “why” through it all, reminding me why I started this journey in the first place and pushing me to keep fighting when things felt impossible. Through every struggle, it was that deep sense of purpose and resilience that helped me push through and continue to build something that not only survives but thrives.
Contact Info:
- Website: https://www.littlemomentsbysarah.com
- Instagram: https://www.instagram.com/littlemomentsbysarah/
- Facebook: https://www.facebook.com/littlemomentsbysarahcf/
Image Credits
All images Little Moments by Sarah