We were lucky to catch up with Sarah Choi recently and have shared our conversation below.

Hi Sarah, thanks for joining us today. How did you come up with the idea for your business?

I believe that skincare should be authentic, simple and impactful.

With a heartfelt dedication for 27 years of experience, every ingredient was rigorously verified to ensure the highest standard of clean beauty. This passion for excellence birthed IMEAN, with the dream of providing a fundamental skincare solution to the US, Korea and Europe.

Inspired by Munich and deeply impressed by the noble story behind the exceptional results, nutritious protein source cultivated since ancient times, I chose the powerful innovative vegan collagen peptide sourced from Germany, renowned for its extraordinary efficacy.

I desire to embark on an exquisite journey of minimalist skincare routine that never compromises on high-performance ingredients and honest quality. Let’s dream together!

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

IMEAN launched the two iconic skincare products (Multivitamin Peptide Ampoule & Restorative Peptide Cream) with the German Collagen, Pisum Sativum Peptide. The active ingredient’s story goes that they succeeded in multiplying peas, which were discovered as a grave item in Tutankhamun’s tomb and were the king’s food. They were recently excavated from the 3,300-year-old tomb of Tutankhamun. Pea seeds are mainly composed of carbohydrates and storage compounds such as proteins and polypeptides. Among these, the content of polypeptides with anti-proteinase activity is high. German botanists worked closely with academic agronomists to select special varieties of peas. Winter peas have a proteolytic enzyme content three to four times higher than regular peas and are extracted using a unique extraction process.

Recognized by the Food and Agriculture Organization as a valuable source of proteins, Pisum Sativum has been cultivated since ancient times for its nutritional benefits for global skin restructuring and anti-aging benefits.
This powerful ingredient effectively protects the epidermis from the detrimental effects of plasmin, also it facilitates the organization and health of the skin’s cells. This potent formula enhances plumping, hydration, and enables the skin to recover from daily environmental aggressors while harmonizing with the cells’ natural regenerative cycle, both during the day and night. Consequently, users can anticipate their skin regaining its youthful tonicity, elasticity, firmness, and hydration within a 28-day period.

+Natural Collagen Booster
+Multizone Firming Correction
+A Powerful Moisturizing and Rejuvenating Active Ingredient

We’d love to hear a story of resilience from your journey.

We have to remind ourselves that we are worhty, truthful and power to make our dream come true together.

There are so many skincare products out there—it’s overwhelming. I wanted to create a line that was clean, clinically proven, and made with honest, high-quality ingredients.
The hardest part was combining clean formulation, performance, and transparency.

That’s why IMEAN is built on values of authenticity, simplicity, high performance, efficacy and longevity.”

Are there any books, videos, essays or other resources that have significantly impacted your management and entrepreneurial thinking and philosophy?

Many books inspired me to be positive and get motivated.
The Purpose Driven Life by Rick Warren is the most powerful book to become goal-oriented and passionate about your future.

Contact Info:

• Website: https://imeanbeauty.com
• Instagram: https://www.instagram.com/imeanbeauty/
• Linkedin: https://www.linkedin.com/in/sarahchoi819/