Alright – so today we’ve got the honor of introducing you to Sarah Bier. We think you’ll enjoy our conversation, we’ve shared it below.

Alright, Sarah thanks for taking the time to share your stories and insights with us today. Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?

Being a female entrepreneur since a young age, I always wanted to set an example for other women to see that they could do the same if they put their mind to it. I don’t have any partners or investors and I fund my whole business as well as every idea that pops into my head solely by myself.  My  hope for people to see that starting and operating a business isn’t impossible to do alone. This isn’t to say that it’s an easy life or journey by any means, but it is definitely possible with enough courage and perseverance to stick to it! I developed cystic acne at the age of 11 and suffered so many years not knowing how or when it would ever go away. For years I would keep slapping on a ton of pore clogging powder foundation and experimenting with countless “acne killer” skincare brands that only made my situation worse by the day. It wasn’t until the time that I got my first professional facial and started researching more about acne and natural skincare products and ingredients that I finally was starting to see the silver lining. After doing extensive research and making my own natural body and skincare products, I finally saw my skin starting to clear. My sole purpose and mission behind Cocomango Beauty Bar is to help as many people as possible to see their skin glowing whether it be to clear acne, brighten dark spots, hydrate dryness, soothe irritation, and nourish the skin to reveal fresh, healthy and happy skin which typically helps improve self confidence and overall happiness! To have friends, family, new and returning customers leave reviews about how their acne is cleared, skin is hydrated, dark spots lightened, or simply enjoy their experience using our products is what puts a smile on my face and keeps me going every single day!

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

In comparison to the commercial skin and body products which are typically made with tons of sulfates, parabens, phthalates, mineral oils, cheap fragrances, and many tested on animals, you can rest assured that at Cocomango Beauty Bar we strive to bring you the exact opposite! All Cocomango products are handmade, vegan and never tested on animals, SLS (sulfate) free, paraben free, phthalate free, and made with only the highest quality ingredients and additives that are safe for you and the environment! After years of researching and handmaking products, I believe that I’ve sourced top quality ingredients and recipes that have not only effectively helped to clear and maintain my own acne-prone skin but many of my customers, family, and friends have raved about their struggles with acne, dark spots, dryness, and redness improving with our products as well. The most important ingredient, however, is always love! Each and every single product that is sold has been handmade in small batches, hand packaged, and triple-checked by my small team and I to ensure you receive only the most FRESH and highest quality body and skincare possible! I decided to become a Licensed Esthetician to further my education in skincare to study each and every layer of the skin, skin conditions, and skincare ingredients to accurately create safe and effective products for the public. In addition to making body care, I am also 3 times certified in Eyelash Extensions and use the highest quality vegan and cruelty-free lashes to hand make each and every volume lash fan to be properly isolated and placed on each individual natural lash.

We’d love to hear the story of how you built up your social media audience?

Building a social media audience, in my opinion, typically requires a combination of creativity, consistency, and quality. I always try to take the best quality pictures I possibly can while still using my iPhone to do so! With the help of a ring light, a good backdrop, and a simple editing program such as the Photo Editor App for any minor flaws, your pictures are ready to post. I always enjoyed the social media aspect of running a business but of course at times you can run into a bit of a creativity burnout. As long as you don’t disappear and not post for too long your posts and videos will still hopefully show up on everyone’s feed. Even if they don’t, keep trying and posting until they do! Another key factor that helped me grow my audience is the use of key hashtags that are relevant to my product. Last but not least, ADS! Ads are probably the number one key to followers and viewers. The fun thing about Instagram and Facebook ads is that you can choose how many days and how much money you want to spend per post, so you don’t need to worry about spending a crazy amount. With social media however every day is a new learning opportunity, figuring out which apps are more likely to get the most attention, likes, sales, etc.

What’s been the best source of new clients for you?

So far our best source of meeting new customers online is through our posts and ads, however in person we meet a majority of our new customers at pop up shops, networking, and events. When we go to our local popup shops and fairs we offer a 10% discount on your purchase when you give us your name and email. Making sure to get your customers’ email is crucial because this way you’ll be more connected and able to send them emails on new products and promotions in the future. Last but not least the good old fashioned word-of-mouth is always key! Once one customer loves our products and them to a family member or friend, that friend becomes a new Cocomango lover as well!

Contact Info:

• Website: cocomangobeautybar.com
• Instagram: @cocomangobeautybar
• Facebook: @cocomangobeautybar
• Yelp: @cocomangobeautybar