We were lucky to catch up with Sarah Beck recently and have shared our conversation below.
Sarah, appreciate you joining us today. One of the things we most admire about small businesses is their ability to diverge from the corporate/industry standard. Is there something that you or your brand do that differs from the industry standard? We’d love to hear about it as well as any stories you might have that illustrate how or why this difference matters.
I think what sets Hayven apart from other home staging companies is that every stage is customized to the home. I always try to incorporate the unique aspects of the property that may be perceived by home buyers as negative and turn them into positive ones using creativity and design. For instance, one home I staged had a strange little closet within a closet in one of the bedrooms, which wasn’t seen as a positive to buyers. With a little paint and creativity, I was able to turn the little closet into an adorable “Reading Hideout” for kids. By staging the space with books toys etc. the little closet was transformed and had a purpose.
As far as Interior Design goes, I’m always up for a challenge and the chance to creatively bring a client’s vision or vibe to life. Home staging is about styling a home that appeals to the most people possible which normally translates to the home seller receiving more money for their home and a faster sale. Interior Design is the opposite, It’s all about personalization. Creating a home that highlights the people you love, the things you love, and how you live. I strive to create spaces that make my clients immediately feel at ease and at peace, incorporating timeless pieces and finishes that pair beautifully with the homeowner’s treasured photos, keepsakes, and heirlooms.
Sarah, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
I founded Hayven Design in 2014, specializing in Home Staging and Interior Design. I have helped successfully stage and design countless homes in northern Colorado and beyond. Hayven Design’s staging has helped real estate agents and homeowners sell their properties faster and for more money than expected. Even in a down market.
As far as Interior Design goes, we have successfully designed everything from a mercantile/general store in the country to corporate office spaces in Denver’s trendiest neighborhoods and everything in between. I love it all!
But what I love the most is exceeding client expectations. I believe my creativity and passion are evident in my work and that is why I have so many loyal and repeat clients.
Any advice for growing your clientele? What’s been most effective for you?
The most effective strategy for growing my clientele has honestly been word of mouth. People do business with those they know, like, and trust. Or the people their friends and family know, like, and trust. I absolutely love hearing a new client say “This person recommended you and we’re so happy that they did!” The second most effective strategy has been people who simply do a Google search and read my 5-star reviews. Reviews are so important.
What’s been the best source of new clients for you?
Like I said above. Word of mouth. The best way to get new happy clients is to have a strong base of loyal clients who will recommend you to others. Although that does take time.
Contact Info:
- Website: https://hayvendesign.com/
- Instagram: https://www.instagram.com/hayven_design/
- Facebook: https://www.facebook.com/hayvendesign/
- Other: https://www.google.com/search?ei=Qj7ZY63WIImO0PEP7_mb4Ak&gs_lcp=Cgxnd3Mtd2l6LXNlcnAQARgAMgQIABBDMgUIABCABDIECAAQQzIFCAAQgAQyBQgAEIAEMgcIABCABBAKMgUIABCABDIFCAAQgAQyBQgAEIAEMgUIABCABDoKCAAQRxDWBBCwAzoNCC4QxwEQ0QMQsAMQQzoHCAAQsAMQQzoOCC4QgAQQxwEQrwEQ1AI6CwguEK8BEMcBEIAEOggIABCABBCxAzoQCC4QsQMQgwEQxwEQ0QMQQzoKCC4QxwEQ0QMQQzoHCC4Q1AIQQzoLCC4QxwEQrwEQkQI6BAguEEM6DQguEIAEELEDEIMBEAo6CgguEIAEELEDEAo6DQguEIAEEMcBEK8BEAo6BQguEIAESgQIQRgASgQIRhgAUIAEWIkcYOYqaAFwAXgAgAHhAYgBghKSAQYwLjEzLjGYAQCgAQHIAQrAAQE&oq=hayven&q=hayven%20design&rlz=1C1CHBF_enUS773US773&sclient=gws-wiz-serp#lrd=0x87694b060a4c6dc3:0x10050b1fa82c0612,1,,,,