We’re excited to introduce you to the always interesting and insightful Sarah Alsaud. We hope you’ll enjoy our conversation with Sarah below.

Alright, Sarah thanks for taking the time to share your stories and insights with us today. Can you talk to us about a risk you’ve taken – walk us through the story?

Venturing into business without prior expertise in crucial areas like marketing, sales, and supply chain management was a risky gamble, the hands-on learning experience proved invaluable, though it may have come at a significant financial cost. A substantial financial hit at this early stage can severely hamper the business’s growth and stability, potentially leading to its premature closure and lost of investment.

Thankfully I realized this risk at an early stage in the process, and I started equipping myself with knowledge by reading books and articles, and consulting people who have expertise in these fields. One of those resources was Service Corps of Retired Executives, or SCORE.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I’m Sarah, the visionary force behind UZZA Lash. My journey into the beauty industry started with a personal quest for clean, radiant skin. I vividly remember the moment when I realized the potential skin problems lurking in conventional beauty practices. That realization became the driving force behind UZZA, where we’re not just redefining beauty; we’re making it hygienic, safe, and empowering for everyone. At UZZA, we specialize in crafting innovative tools that redefine the beauty experience to hygienic and healthy skincare. From our must-have mascara remover kit, designed for clean and moisturized lashes, to our revolutionary blender and makeup brush cleaners, each product is meticulously crafted to not only promote hygienic beauty practices but also simplify one’s skincare routine. We believe in empowering our customers with tools that encourage them to embrace hygienic beauty practices, ensuring their skin stays radiant and healthy.
Our mission is to tackle the everyday beauty hygiene challenges faced by our clients. From the common pitfalls of double-dipping mascara and unconsciously dipping fingers into cream jars to the struggle of reapplying lipstick after meals or inadvertently licking lips – we understand the daily battles. We recognize the often overlooked challenge of maintaining the hygiene of essential tools like beauty blenders and makeup brushes. That’s why we’re here with practical solutions that transform these hygienic practices into effortless daily routines. Our goal is to liberate our clients from skin breakouts and the potential impact on self-esteem and confidence.
Our commitment to beauty hygiene, sustainability, and clean ingredients sets us apart. We stand firmly for beauty hygiene and healthy skin, and this commitment resonates in every unique creation and offering we bring to our customers.
I take immense pride in our groundbreaking packaging inventions, for which we currently have pending patents. These achievements are a testament to the unwavering dedication and hard work invested in reshaping the landscape of the beauty industry. This milestone fuels our motivation to scale new heights and continuously redefine the standards of hygienic beauty.
For potential clients, followers, or fans, I want you to know that UZZA is not just about innovating the beauty industry into hygienic forefronts, but it’s a journey we embark on together. We are UZZA because of the incredible community that supports us. Together, we’re creating a space where hygienic practices is the norm.

Okay – so how did you figure out the manufacturing part? Did you have prior experience?

I manufacture my own products. I designed them at home, and file for patents when we need to, and contact vendors to manufacture them. At the beginning, I started with vendors in the US and China. When I started this business, I had few experience on how to manufacture my products, but the vendors I worked with were gracious to explain the manufacturing process to me and I learned alot along the way.
I found the right vendors by researching vendors’ biography, work ethics, and quality production. I met few with bad work ethics, but it was a learning experience for me on whom to put my trust.
I learned many lessons about manufacturing specifically mold creation, mass production and most importantly logistics and supply chain.

Any fun sales or marketing stories?

I guess I took a risk marketing when I had to hire a marketing agency who did not understand or believed in my vision. I found myself relying too much on their performance with no results. When I took matter in my own hands, and started putting my vision into words, images, and video for my customers, I get better results. My business’ vision is very unique and innovative, and no other business in the market that has similar products or vision, we are totally a new and unique niche in the beauty industry. It was very hard to find marketing people who would be on the same boat with me and convey my vision to the world. It was a big struggle, but I am slowly trying to maneuver through it.

Contact Info:

• Website: https://www.uzzalash.com
• Instagram: https://www.instagram.com/uzzalash
• Facebook: https://www.facebook.com/uzzalash
• Twitter: https://twitter.com/uzzalash
• Youtube: https://www.youtube.com/@uzzalash
• Other: TikTok https://www.tiktok.com/@uzzalash

Image Credits
All images belong to UZZA Lash.