We caught up with the brilliant and insightful Sara Smith a few weeks ago and have shared our conversation below.
Sara, looking forward to hearing all of your stories today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?
At 2LifeX, our mission is to cultivate and nurture a thriving gaming community that centers around the values of family, growth, and inspiration. We are dedicated to fostering strong connections among gamers, content creators, and staff, creating an environment where everyone can flourish. With an unwavering commitment to our core principles, we are driven to propel the gaming industry forward, particularly within the realm of esports. Our ultimate aim is not only to achieve profitability but to leverage our success as a means to give back. We are devoted to reinvesting in the community that has made us who we are, supporting content creators in realizing their full potential, and providing opportunities for our dedicated staff.
By prioritizing the growth of esports and empowering content creators, we aspire to pave the way for the next generation of gamers. Through our actions, we aim to inspire and shape the future of the gaming community, fostering a legacy of inclusivity, passion, and excellence.
Welcome to 2LifeX, where together, we’re creating infinite possibilities. Cheers 2 Life X Infinity.
Our mission is important to us because we want to set ourselves to be different than the rest, and all while raising mental health awareness. We want to create a safe place for gamers and their communities.

Sara, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
Introducing 2LifeX: More than just an esports organization, we’re a movement dedicated to raising awareness about mental and physical health in the gaming community. Join us as we strive to create a supportive and inclusive environment, where gamers can excel not only in their gameplay but also in their overall well-being. Let’s level up together, both in-game and in life! At 2LifeX, we entered the gaming industry driven by a dual passion: for esports excellence and holistic well-being. We recognized the immense potential gaming holds to connect, inspire, and empower individuals. By combining competitive gaming with a focus on mental and physical health, we aim to redefine the gaming landscape, fostering a community where players thrive in all aspects of life. Our journey in the gaming world is fueled by the belief that success is most meaningful when it’s balanced and sustainable. What sets 2LifeX apart from other organizations is our unwavering commitment to a holistic approach. While we value esports prowess, we equally prioritize mental and physical well-being. Our mission is to create a space where gamers not only sharpen their skills but also nurture their health. Through community support, educational initiatives, and a focus on balance, we’re dedicated to empowering individuals to excel both in their gaming journeys and in life beyond the screen. 2LifeX is where passion for gaming meets a genuine concern for well-rounded success.At 2LifeX, our greatest source of pride is the transformative impact we’ve had on the gaming community. We’re proud to have created an environment where players prioritize their mental and physical health alongside their gaming ambitions. Witnessing our community members grow not only as skilled competitors but as well-rounded individuals is truly remarkable. The stories of personal growth, the friendships formed, and the positive changes in lives fuel our dedication to continue championing holistic well-being within the esports world. This is what makes us shine with pride at 2LifeX. Joining the 2LifeX community means becoming a part of something greater than gaming alone. We invite you to be a part of a movement that prioritizes your well-being, where your passions and personal growth are equally valued. Whether you’re a competitive gamer, a casual player, or simply interested in fostering a balanced lifestyle, 2LifeX offers a supportive space where you can connect, learn, and thrive. Together, we’re reshaping the gaming landscape, focusing on holistic success, and creating lasting friendships along the way. Join us to level up not only your gaming skills, but your life experience as well.

We’d love to hear the story of how you built up your social media audience?
The journey of building our audience on social media platforms at 2LifeX has been an incredible one. Through engaging content that reflects our values of holistic well-being and gaming excellence, we’ve attracted a community that resonates with our mission. By sharing inspiring stories, educational insights, and fostering meaningful conversations, we’ve created a space where gamers and health enthusiasts alike find value. Our audience growth is a testament to the authenticity and relevance we bring to their lives, and we’re excited to continue connecting, learning, and growing together as a thriving 2LifeX community. At 2LifeX, we understand the power of visual storytelling. That’s why we’ve embraced platforms like reels and videos to capture attention and inspire action. Through our engaging content, we share the exciting world of esports, while also spotlighting the importance of mental and physical well-being. From thrilling gameplay moments to expert tips, we’re all about providing value and entertainment. By combining the best of both gaming and mental health, we aim to not only gain attraction but to forge meaningful connections with a diverse audience who share our passion for growth and balance. Join us on this dynamic journey of discovery and transformation!

Is there a particular goal or mission driving your creative journey?
At 2LifeX, our creative journey is fueled by a singular goal: to revolutionize the gaming landscape. We’re driven to redefine what it means to be a gamer by emphasizing both excellence in gameplay and a commitment to mental and physical well-being. Through innovative content, community engagement, and impactful initiatives, we’re pushing boundaries and sparking conversations that matter. Our journey is a relentless pursuit of balance, empowerment, and growth—championing a new era where gamers can shine not only in their virtual endeavors, but also in the richness of their lives beyond the screen. Join us as we navigate this transformative path together.

Contact Info:
- Website: https://2lifex-shop.fourthwall.com/
- Instagram: https://www.instagram.com/2lifexinfinity/
- Facebook: https://www.facebook.com/2LifeXinfinity
- Twitter: https://twitter.com/2LifeXinfinity
- Youtube: https://www.youtube.com/@2LifeXinfinity
- Other: https://linktr.ee/2LifeX

