We caught up with the brilliant and insightful Sara Oveissi a few weeks ago and have shared our conversation below.

Sara, thanks for joining us, excited to have you contributing your stories and insights. We’ve love to hear an interesting investment story – what was one of the best or worst investments you’ve made? (Note, these responses are only intended as entertainment and shouldn’t be construed as investment advice)

Over the years, I’ve poured time, energy, and resources into studying, practicing, and allowing myself to be a lifelong student of creativity in all its forms. From graphic design to photography, painting to media arts, architecture to technology—it may have seemed scattered from the outside, but looking back, I see it as one of the most strategic and meaningful decisions I’ve made.

Each discipline taught me to view the world through a different lens, to communicate with greater nuance, and to develop a deeper sensitivity to form, function, and emotion. Collectively, they shaped me into an artist with a broader vision and a more layered understanding of visual language.

Equally valuable were the people I met along the way—fellow creatives, mentors, and collaborators who challenged and inspired me. The connections I built throughout those years, from college to today, became woven into the fabric of my creative practice.

This investment didn’t offer immediate returns—but over time, it gave me clarity, depth, and a strong sense of purpose I couldn’t have found any other way. For that, I’m truly grateful.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I’m a creative and entrepreneur—but honestly, I’ve just always followed whatever lights me up and makes me feel alive. I’ve been working in the creative world since 2013, across roles like photography, graphic designer, art direction and media… basically, if it involved visuals, storytelling, or organizing beautiful chaos—I was probably in it.

I started my journey in Tehran, where I studied photography and first fell in love with capturing emotion and beauty, especially in fashion and portraiture. Eventually, I realized I wanted more space to grow, experiment, and express freely—so I packed up my life, moved to Toronto, and rebuilt everything from scratch (would recommend if you enjoy stress, adventure, and character development).

Since then, I’ve explored a lot: film, digital media, trading, business, tech, storytelling—you name it. I never had a rigid plan, but I’ve always trusted my curiosity and let it guide me. Over time, all those seemingly random interests started to weave together into something cohesive and meaningful.

Now I love bring ideas to life—whether that’s through visuals, brand storytelling, or creative strategy. My main interest is to combine emotion and structure, intuition and execution.

I care deeply about what I do, and I work hard to make things feel both intentional and human. What I’m most proud of? That I keep going. building a life I actually love. And that I’m still learning, still creating, still open.

Can you share your view on NFTs? (Note: this is for education/entertainment purposes only, readers should not construe this as advice)

I do think NFTs can be beneficial, especially for visual artists working in mediums like photography, painting, or digital art. What excites me about NFTs is that they offer a new kind of ownership and proof of authenticity, which is incredibly valuable in a time where digital content is everywhere and easily copied.

For artists, NFTs can open up new income streams—not just through initial sales, but also through royalties on future resales. That model can be game-changing. But beyond the financial aspect, I’m also really interested in NFTs as a creative medium. The idea of integrating technology into the way we tell stories visually—that really aligns with how I see art evolving.

Of course, I think it’s important to approach it thoughtfully. The NFT space can be overwhelming and full of hype, so it takes research, experimentation, and a strong concept to stand out. I’ve looked into various projects and platforms, and I’m definitely curious about creating a limited-edition photo series or even a hybrid digital experience down the line.

To me, it’s not just about “selling” something—it’s about exploring how technology and art can come together in new ways. And if done with intention, I think NFTs could be a powerful tool for independent artists to expand both their creative expression and their reach.

For you, what’s the most rewarding aspect of being a creative?

For me, the most rewarding part of being an artist is the ability to translate emotion into something visual and shareable—to tell stories that might otherwise be too complex, too quiet, or too loud for words. I love how art lets you express anything from heartbreak to politics, from your personal chaos to global issues, and somehow it all fits. It’s this wild, flexible language that can whisper or scream—but always says something real.

What I find especially powerful is how impactful art can be. It’s not just decoration—it’s a living, breathing force. It challenges, it heals, it disrupts, it connects. Art can shift the way people see the world. That’s a pretty amazing thing to be part of. And what’s wild is how it’s always evolving—both in the world and within me. Styles change, ideas grow, and new forms of expression emerge. You’re constantly learning, unlearning, and being surprised.

It’s also incredibly personal. Creating gives me a way to explore the weird, beautiful corners of myself—and at the same time, it teaches me how to see others with more empathy.

It’s like therapy, but the walls end up covered in art instead of tears. Usually.

Contact Info:

• Instagram: @oveissi
• Linkedin: https://www.linkedin.com/in/saraoveissi/