We caught up with the brilliant and insightful Sara Gorovits a few weeks ago and have shared our conversation below.

Sara, thanks for joining us, excited to have you contributing your stories and insights. We’d love for you to start by sharing your thoughts about the pros and cons of family businesses.

For folks who may not have read about you before, can you please tell our readers about yourself, how you
got into your industry/business/discipline/craft, etc.?
I’m a visual artist, and art has been part of my life since I can remember. Growing up, I was surrounded by creativity.
My mom was a ballerina, and my grandfather was a visual artist and a theatrical costume and set designer. I spent a
lot of time in my grandfather’s studio when I was young, constantly painting and experimenting, and over the years, I
explored a variety of artistic forms – children’s book illustrations, costume design for theater, murals for nightclubs,
and commissioned artwork.
In 2013, my journey took a significant turn. My sister was diagnosed with breast cancer, which triggered a series of
events that changed my life forever. In 2019, after genetic testing revealed I had a high chance of developing breast
cancer, I made the decision to undergo a prophylactic bilateral mastectomy. What was meant to be a preventive
measure turned into a seven-year battle, deeply affecting my body and my self-confidence throughout 12 surgeries.
This experience led me to begin searching for ways to rebuild my sense of self – that’s when I discovered permanent
makeup. I started with the need to restore my own eyebrows, and fell in love with the process of microblading. It
fascinated me – how this craft could transform someone’s appearance and help them regain confidence. As an artist, I
knew I could do this. I was already skilled in drawing; I just needed to learn how to work on skin.
Fast forward and I’m now the owner and artist at Tête-à-Tête studio, and I love every minute of what I do!

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I’m a visual artist, and art has been part of my life since I can remember. Growing up, I was surrounded by creativity. My mom was a ballerina, and my grandfather was a visual artist and a theatrical costume and set designer. I spent a lot of time in my grandfather’s studio when I was young, constantly painting and experimenting, and over the years, I explored a variety of artistic forms – children’s book illustrations, costume design for theater, murals for nightclubs, and commissioned artwork.
In 2013, my journey took a significant turn. My sister was diagnosed with breast cancer, which triggered a series of events that changed my life forever. In 2019, after genetic testing revealed I had a high chance of developing breast cancer, I made the decision to undergo a prophylactic bilateral mastectomy. What was meant to be a preventive measure turned into a seven-year battle, deeply affecting my body and my self-confidence throughout 12 surgeries.
This experience led me to begin searching for ways to rebuild my sense of self – that’s when I discovered permanent makeup. I started with the need to restore my own eyebrows, and fell in love with the process of microblading. It fascinated me – how this craft could transform someone’s appearance and help them regain confidence. As an artist, I knew I could do this. I was already skilled in drawing; I just needed to learn how to work on skin.
Fast forward and I’m now the owner and artist at Tête-à-Tête studio, and I love every minute of what I do!
I specialize in permanent makeup and medical tattooing, focusing on both cosmetic and restorative treatments. My services range from microblading, eyeliner tattoos, and scalp pigmentation to areola tattoos, custom fine-line tattoos, lip pigmentation, and scar camouflaging. What I’ve realized through my work is that it’s not just about enhancing someone’s appearance – it’s about rebuilding their confidence and helping them regain a sense of normalcy after traumatic life experiences such as cancer.
I’ve worked with clients who lost their hair from chemotherapy to restore their brows, giving them the ability to look in the mirror and feel more like themselves again. The same goes for my work in scalp pigmentation, where I help people with thinning hair or hair loss to restore the look of a full head of hair. I also offer areola tattooing for women who have undergone mastectomies (I had it done myself and know how important it is). It’s deeply rewarding to know that my art is having a tangible, life-changing effect on my clients.
I think what sets me apart is my unique blend of artistic vision, personal experience, compassion, and perfectionism. I’ve been through a transformative journey myself, and that’s reflected in my work. I truly believe that when you’ve lived through something challenging, it gives you a deeper understanding of what your clients are going through, especially when it comes to cosmetic restoration.
The name of my studio, Tête-à-Tête, means “face to face” or “a private conversation” in French, and that’s exactly how I approach my work. Each client gets my undivided attention, a personalized approach, and a focus on their unique needs. I want every client to feel seen, heard, and respected throughout their journey. I also love checking up on my clients throughout their healing process, and I’m always available to address any concerns they may have or just to ease their nerves along the way.
I’m most proud of the impact I’m able to have on people’s lives. I’ll never forget a moment with my sister, who had lost her eyebrows and lashes due to chemotherapy. After I did her eyeliner and brows, she told me, “This makes me feel less sick.” That moment completely shifted my perspective on what I do. I realized that permanent makeup isn’t just about aesthetics – it’s about healing, restoring dignity, and giving people the tools to feel like themselves again.
I want people to know that I’m deeply committed to my craft and, more importantly, to my clients’ well-being. I’m not just here to make someone look good; I’m here to help them feel good physically and emotionally, and I’ll be with them every step of the way. My goal is to continue educating and spreading awareness about the power of permanent makeup and medical tattooing, so that more people know that these services are available and know about the positive impact they could have on those who need it. I would also love to help make these services more accessible to those who need them the most, whether it’s due to medical conditions or other life circumstances.

What’s been the most effective strategy for growing your clientele?

What type of products/services/creative works do you provide, and what problems do you solve for your
clients?
I specialize in permanent makeup and medical tattooing, focusing on both cosmetic and restorative treatments. My
services range from microblading, eyeliner tattoos, and scalp pigmentation to areola tattoos, custom fine-line tattoos,
lip pigmentation, and scar camouflaging. What I’ve realized through my work is that it’s not just about enhancing
someone’s appearance – it’s about rebuilding their confidence and helping them regain a sense of normalcy after
traumatic life experiences such as cancer.
I’ve worked with clients who lost their hair from chemotherapy to restore their brows, giving them the ability to look in
the mirror and feel more like themselves again. The same goes for my work in scalp pigmentation, where I help
people with thinning hair or hair loss to restore the look of a full head of hair. I also offer areola tattooing for women
who have undergone mastectomies (I had it done myself and know how important it is). It’s deeply rewarding to know
that my art is having a tangible, life-changing effect on my clients.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

What sets you apart from others?
I think what sets me apart is my unique blend of artistic vision, personal experience, compassion, and perfectionism.
I’ve been through a transformative journey myself, and that’s reflected in my work. I truly believe that when you’ve
lived through something challenging, it gives you a deeper understanding of what your clients are going through,
especially when it comes to cosmetic restoration.
The name of my studio, Tête-à-Tête, means “face to face” or “a private conversation” in French, and that’s exactly
how I approach my work. Each client gets my undivided attention, a personalized approach, and a focus on their
unique needs. I want every client to feel seen, heard, and respected throughout their journey. I also love checking up
on my clients throughout their healing process, and I’m always available to address any concerns they may have or
just to ease their nerves along the way.
What are you most proud of?
I’m most proud of the impact I’m able to have on people’s lives. I’ll never forget a moment with my sister, who had lost
her eyebrows and lashes due to chemotherapy. After I did her eyeliner and brows, she told me, “This makes me feel
less sick.” That moment completely shifted my perspective on what I do. I realized that permanent makeup isn’t just
about aesthetics – it’s about healing, restoring dignity, and giving people the tools to feel like themselves again.

What are the main things you want potential clients, followers, and fans to know about you and your work?
I want people to know that I’m deeply committed to my craft and, more importantly, to my clients’ well-being. I’m not
just here to make someone look good; I’m here to help them feel good physically and emotionally, and I’ll be with
them every step of the way. My goal is to continue educating and spreading awareness about the power of
permanent makeup and medical tattooing, so that more people know that these services are available and know
about the positive impact they could have on those who need it. I would also love to help make these services more
accessible to those who need them the most, whether it’s due to medical conditions or other life circumstances.
Is there a particular goal or mission driving your creative journey?
Absolutely. My mission is to continue to expand my services and make them available to more people, especially to
those who need them for medical reasons. I want to help people who are already going through so much by restoring
their confidence through art. This is why one of my dreams is to create a non-profit organization dedicated to my late
sister, which would subsidize restorative cosmetic treatments for people who need them, but can’t afford them. It
would be incredible to help make a meaningful difference in people’s lives in this way, especially because permanent
makeup isn’t often spoken about from this angle.
In your view, what can society do to best support artists, creatives, and a thriving creative ecosystem?
I believe society can best support creatives by recognizing the value in all forms of art, whether it’s traditional fine art,
design, or specialized crafts like permanent makeup. There needs to be more education on the importance of
creative work in our daily lives and how much it can contribute to our emotional well-being. I think that supporting
small businesses, encouraging creative projects, and investing in the arts would make a huge difference. As artists,
we can only thrive if we’re given the space and resources to grow, and if our work is seen as essential rather than just
something nice to have. The more society values creative work, the stronger the creative ecosystem will become.

Contact Info:

• Website: https://www.teteatetestudio.com
• Instagram: https://www.instagram.com/teteatete_by_sara_gorovits/
• Facebook: https://www.facebook.com/PhiSarka/
• Linkedin: https://www.linkedin.com/in/sara-gorovits-601ab116/
• Other: TikTok: @PhiSarka
  https://www.tiktok.com/@phisarka

Image Credits

Credits for photos go to , Shealyn Jae and Jenna Stakias.