Alright – so today we’ve got the honor of introducing you to Sara Demicelli . We think you’ll enjoy our conversation, we’ve shared it below.

Sara, thanks for joining us, excited to have you contributing your stories and insights. So, folks often look at a successful business and think it became a success overnight – but that often obscures all the nitty, gritty details of everything that went into the growth phase of your business. We’d love to hear about your scaling story and how you scaled up?

Being in the beauty industry, they say it takes stylist 3-5 years to build up their clientele and see the money come in. That is completely TRUE.

You have to learn how to market yourself. Social media is great! It’s an easy way to come across people that would never necessarily see your work. But word of mouth is the best advertisement.

With each client, truly make them feel special. Talk to them like you’re their friend, open yourself up to them as much as they do with you. They want to feel heard, loved and cared for.

Sometimes it’s not just hair. It’s the experience you create for them. So do things that set you apart from others. Ask multiple questions, ask for photos if you’re not understanding what they’re wanting, make sure you are realistic with what their hair can do, be realistic with yourself on your skill set is. And just be HONEST.

It’s okay to tell a client no, but help them find a solution!

Sara, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

My highschool counselor actually led me to going to the Aveda institute of Shenandoah, Tx. Before touring the school I actually was thinking about going into the aesthetician program, until i saw their cosmetology floor.

I work at Alan Murphy Salon in Vintage Park, houston. I’m a color/ extension specialist and the educator assistant at the salon. One of my favorite things to do is dimension color! Whether it’s blondes or my brunettes!
The biggest thing with doing color is being realistic with maintaining color. Obviously, I’d love to see all of my clients every week. However, the first thing when getting a new client or changing a clients color is seeing how often the want to see me!

I’m mostly proud of how far I’ve come in the last 6 years. And i can’t wait to watch myself grow. Personally and professionally!

How’d you build such a strong reputation within your market?

My honesty. Honesty with clients, management, and myself.
Ex:
“Is my skill set enough to meet expectations?”
“What classes would further my education?”
“What could i have done different with this clients hair?”

I’m harder on myself and my work than most. But i can honestly say, that it only makes me better everyday.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

“Time is money.”

I do believe time is money, but i don’t believe time should devalue money.

You can be the fastest, and even the best stylist to ever exist. BUT, if someone doesn’t feel the service that they are getting done is worth their money (even THEIR time) they will leave.

I do feel like I’m the beginning of my career it was always pushed that “time is money,” that at times i would forget how precious people value of money was. That it’s was only a luxury and that they actually valued their time spent with me.

Contact Info:

• Instagram: Saraelli_beauty
• Facebook: Saraelli makeup