We were lucky to catch up with Sapir Gumerove recently and have shared our conversation below.
Sapir, appreciate you joining us today. We’d love to hear about how you went about setting up your own practice and if you have any advice for professionals who might be considering starting their own?
My first job as an aesthetician was in a medical spa in Beverly Hills. I didn’t really make too much money for the amount of work I did and the energy I put into it. I knew I had to leave and open my own practice, so I gathered up all the courage I had and ventured out on my own. I didn’t have the clientele nor the money to open my own firm, but I believed that I could do anything with hard work and a positive mind. I had no choice but to believe I will be successful. The day after I quit the medical spa, I used half of my savings to buy the products and furniture that I needed, and with the remaining amount I paid for different courses so that I would be up to date with all the new technology, products and types of treatments. I knew that if I opened my own practice, I had to do everything to be the best. My advice for young professionals is to be mentally prepared that the road to success is challenging. I also would highly recommend investing your money in educating yourself; take courses weekly at the beginning, not only aesthetician classes but classes that teach you how to successfully run a business.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
My name is Sapir Gumerove, I moved to the US 8 years ago from Israel. Met my husband here in LA and I am a proud mother of 2. I started my business 5 years ago and my main focus is to offer a wide selection of corrective and noticeable skin transformations with little to no downtime and painless treatments. I treat skin concerns such as acne and post acne scarring, wrinkles and fine lines, stretch marks, pigmentation, and fat loss treatments using the most up to date innovations. I use professional products from clinical and medical grade brands, to completely natural, plant based products. I create custom design treatments for each client in order to focus on their individual needs. Every person has different skin issues and goals. I also guide them on what to do between sessions for maintenance in order to reach optimal results. My treatments are constructed by a combination of cutting edge science, the latest technology innovation such as Radio frequency, LED light therapy, microneedling, cavitation, ultrasound and body sculpting. I truly believe that you don’t need to suffer or wait months before you see results and that is what I bring to the table. I am most proud of my clients, they trusted the process and spent time on correcting rather than covering their skin with layers of makeup. They now don’t feel the need to use foundation because they love what they see in the mirror.
What’s been the most effective strategy for growing your clientele?
I truly believe that having the best customer service will ensure that you will have repeated clients and many recommendations. I created meaningful relationships with my clients and always made them feel comfortable and happy. Most of my clientele came from word of mouth and positive recommendations. The best strategy is to treat every client as if they were your only one.
What was the most challenging time in your career?
In my entire career as an aesthetician, I would say that right now is the most influential time for me. I have been using my business to help my country, Israel which is currently fighting a devastating war. I have donated money to Israel, to families who have lost their children, or have family members currently kidnapped and cannot work. To children who have lost their parents and don’t have caretakers due to this tragic war. I am a proud Israeli and my roots are strong and I stand by Israel always. I have also been offering free treatments to people here in LA who are under a tremendous amount of stress or to those who have lost family members in the war. My heart is broken and I will use my platform to help in anyway that I can.
Contact Info:
- Website: www.sapirskincare.com
- Instagram: @sapirskincare