Alright – so today we’ve got the honor of introducing you to Sandy Nissou. We think you’ll enjoy our conversation, we’ve shared it below.
Sandy, thanks for joining us, excited to have you contributing your stories and insights. In our experience, overnight success is usually the result of years of hard work laying the foundation for success, but unfortunately, it’s exactly this part of the story that most of the media ignores. So, we’d appreciate if you could open up about your growth story and the nitty, gritty details that went into scaling up.
Passion, Attitude, Discipline, Motivation, Determination, Inspiration & Charisma are the 7 most important factors behind my success and how I scaled up from the start of my business. My success is the result of years of hard work laying the foundation down for success and how I made the journey to building my business significantly larger today than when I first started since 1998.
My passion and motivation for all things weddings and events started in my teens. I was determined to build a business from my passion. Without a doubt, it remains one of the best decisions I have made in my life. I definitely enjoy engaging with couples, working with vendors and clients, networking, planning and managing events and weddings. I love working with clients that appreciate exquisite taste, trendsetting design, and detail driven organization. I personally oversee the planning process for every wedding or event, ensuring that my client’s dream wedding or event becomes a reality. Each bride and groom are unique; they have their unique story and vision for their wedding day. And with a wedding comes a symbol of a new beginning, and thus so much goes into making that day magical and perfect for the couple. Charisma inspires; I feel successful and inspired when I see the joy and gratitude in my bride and groom from making their dream wedding and vision come to life and become their own special day.
Nothing grows in your comfort zone, and great things come from persistence and pushing through challenges which make you grow and accomplish extraordinary achievements. This philosophy can be applied to any business and to life lessons in general, which in turn helps me connect with my clients at a completely different level. Exclusive Planning & Management has grown over the years and I am very excited to see it keep growing and flourishing in the years to come.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
As the heart and soul of Exclusive Planning & Management, I have been in the wedding and event industry since 1998, and have enjoyed every minute of it! After planning my first wedding at age 18, I decided shortly thereafter to build a business from my passion! My extensive knowledge, professionalism and experience within the wedding and event industry has made me the most sought after luxury wedding planner, creative director and event specialist in California.
Exclusive Planning & Management is a full-service wedding and event planning company offering clients several levels of service including full-service wedding & event planning, design planning, partial planning, event management and vendor relations. No matter how far along you are in your planning, no matter how intimate or extravagant the affair, there is always a service that can best fit your budget and needs. Our professional services ensure a successful and spectacular event that gives you peace of mind, so you can enjoy your special day to the fullest!!
A wedding is a very special time that requires a great deal of planning and creativity. Today’s busy couples do not have the time necessary to make sure their special day is unforgettable. Feelings of excitement and stress are common for the bride and groom. Our goal is to eliminate the stress so that the bride, groom and their families can enjoy their special time, worry free. Exclusive Planning & Management has years of experience, and has researched all the top professional service providers in Southern California. We have located the most reliable and reputable vendors so that you don’t have to. Our resources are readily available to you, saving you time and effort. While brides are a one-time customer to professional service providers, Exclusive Planning & Management is a regular customer to these same service providers. Because of this unique professional relationship, we are offered specials and savings. These specials and savings are passed on to you, the bride & groom. You get the best possible service for the least possible cost, saving you time and money. How could any bride resist having a wedding planner, to oversee the most important day of her life, at no extra cost! We are not only committed to customer satisfaction, but also guaranteeing that our brides are represented fairly and honestly, while given all agreed upon services in a timely and cost-efficient manner.
Exclusive Planning & Management provides you with the wedding of your dreams, while saving you valuable time and money. We work with you to make your wedding day truly amazing. We promise to give you the attention and impeccable planning expertise you deserve. We guarantee complete customer satisfaction, a dream day customized to your unique vision and style. Every detail is monitored, leaving nothing to chance, to ensure a worry-free experience. Exclusive Planning & Management offers just that; the wedding of your dreams, telling your love story, while saving you valuable time and money, so that you can fully enjoy your engagement and have a relaxed, stress-free planning process and wedding day; exceeding your greatest expectations.
What sets Exclusive Planning & Management even further apart from others is the additional services they offer: Tuxedo Rentals & Formalwear, Invitations, wedding and event rentals and much more!!!
In short, Exclusive Planning & Management serves as your facilitator, mediator, money manager, artisan, and constructor of dreams!
How’d you build such a strong reputation within your market?
Building your reputation in this market takes a lot of hard work, honesty and commitment. Even when you’re having a bad day or year you keep pushing through tough times, failures and mistakes; with discipline, perseverance and commitment you can accomplish anything. I put my heart into my work and I know with word of mouth from my past and current clients along with their supportive efforts, the business I’ve built goes unnoticed, and this helps give peace of mind to potential clients that they are indeed making the right decision when hiring Exclusive Planning & Management. My clients’ reviews and testimonials speak for themselves even after their wedding day is said and done.
“I love what I do! I don’t come to work to plan a wedding, I come to work to create memories… An experience to remember for a lifetime. I inspire my clients to make a dream wedding their own.” – Sandy Nissou

What’s been the most effective strategy for growing your clientele?
The most effective strategies I’ve used for growing my clientele have been using avenues such as social media, Pinterest, website, blogs, client reviews, awards etc. This allows my audience to remain engaged and knowledgeable of the services Exclusive Planning & Management offers and proves we are more than capable of creating an impeccable wedding day to remember.
Contact Info:
- Website: www.Exclusive-Planning.com
- Instagram: https://www.instagram.com/sandynissou/
- Facebook: https://www.facebook.com/LuxuryWeddingPlanner/
- Linkedin: http://linkedin.com/in/exclusiveplanning-sandynissou
- Youtube: https://m.youtube.com/channel/UCd8qFUM0_vdxqb0slSWyeaQ/featured?sub_confirmation=1
- Other: Pinterest: www.pinterest.com/ExclusivePlanningandManagement Wedding Wire: https://www.weddingwire.com/biz/exclusive-planning-san-diego/a2d58cf03e9b3467.html

