We were lucky to catch up with Sandy Moss recently and have shared our conversation below.
Sandy, appreciate you joining us today. What’s the backstory behind how you came up with the idea for your business?
My passion for jewelry, which began in childhood, naturally led me to start my own jewelry business. From a young age, I was captivated by the sparkle and design of various pieces of jewelry, which not only drew my attention but also stirred my imagination. This early fascination became the foundation of my expertise, as I spent years learning about jewelry and received my Graduate Gemologist certification from Gemological Institute of America. My business model is to meet with my clients one on one so they can not only know, but feel that they are important and their pieces are as special as they are.
Sandy, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
My jewelry business distinguishes itself through a deep commitment to craftsmanship, personalized design, and a strong ethical stance. I infuse my passion for jewelry into each piece, creating not just accessories, but heirlooms that resonates with the personalities and stories of my clients. The personal touch ensures that each item is unique and tailored to individual preferences. I have worked in this industry for 14 years and the reason I have learned so much and committed to staying in this industry is simply from a love of the craft. I find deep pride in providing a unique shopping experience where clients can entrust me to guide them through the process of making their dream jewelry design come true.
Can you tell us about a time you’ve had to pivot?
My journey with my jewelry business is a story of resilience and rebirth, marked by a significant shift from Franklin, Tennessee where I was born and raised to Montecito, California. Originally I established my business in Tennessee where I built a loyal customer base and was known for my bespoke, handcrafted jewelry. However I ended up meeting the love of my life and got married which happily forced me to relocate to California. Having a fresh start was extremely challenging and luckily in time my business has progressed to where it is today.
What do you think helped you build your reputation within your market?
I have built a positive reputation as a business through a combination of high quality craftsmanship, personalized customer service, and ethical practices. The key elements contributing to the esteemed reputation are: 1) Exceptional Craftsmanship: Each piece of jewelry that I make is meticulously crafted with precision and care. My knowledge of gemology and metallurgy allows me to create pieces that are not only durable, ensuring that customers receive products of the highest quality.
2) Personalized Service: My jewelry business stands out for its personalized approach to customer service. I take the time to understand my customers’ desires and preferences, offering bespoke designs that reflect their personalities and stories. This level of personalization fosters a deep connection between the brand and its customers, enhancing customer satisfaction and loyalty.
3)Ethical practices: My business is committed to ethical sourcing and sustainability. I only use conflict free diamonds and high quality precious metals, appealing to socially conscious consumers. I also offer a service to allow clients to redesign and repurpose their family heirlooms if they want to reimagine a new way of wearing their precious pieces.
By upholding these principles, I have cultivated a reputation that attracts and retains customers who value quality, craftmanship, and ethical practices.
Contact Info:
- Website: www.sandymossjewelry.com
- Instagram: @sandymossjewelry
Image Credits
Bri Burkett Photography