We caught up with the brilliant and insightful Sandy Barajas a few weeks ago and have shared our conversation below.

Hi Sandy, thanks for joining us today. One of the things we most admire about small businesses is their ability to diverge from the corporate/industry standard. Is there something that you or your brand do that differs from the industry standard? We’d love to hear about it as well as any stories you might have that illustrate how or why this difference matters.

Luludew Diaper Service prides itself on its unique approach to diaper services, setting itself apart from the industry standard in several ways. One of the key aspects that differentiates Luludew is its commitment to environmental sustainability.

Unlike many corporations that rely on conventional disposable diapers, Luludew Diaper Service focuses on providing families with high-quality, eco-friendly cloth diapers. This decision to diverge from the industry standard of disposable diapers is driven by a deep concern for the environment and a desire to offer a more sustainable diapering option.

By offering cloth diapers, Luludew reduces the amount of waste generated by traditional diapering methods. Disposable diapers contribute significantly to landfills, taking hundreds of years to decompose. In contrast, cloth diapers can be reused, minimizing their environmental impact and promoting a more eco-conscious approach to diapering.

Luludew’s commitment to sustainability extends beyond the choice of cloth diapers. We also use environmentally friendly laundry practices, opting for eco-friendly detergents and energy-efficient equipment. We strive to minimize water and energy usage while maintaining the highest standards of cleanliness and hygiene.
This difference matters because it aligns with the values of many environmentally conscious parents who prioritize reducing their ecological footprint. By providing a convenient and eco-friendly alternative to disposable diapers, Luludew empowers families to make a positive impact on the environment without sacrificing convenience or comfort.

Moreover, Luludew’s focus on sustainability resonates with customers who appreciate businesses that prioritize social and environmental responsibility. By choosing Luludew’s diaper service, families are not only investing in the well-being of their baby’s but also contributing to a greener future.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Luludew Diaper Service is a premier diaper service company dedicated to providing families with a convenient, eco-friendly, and sustainable diapering solution. Our mission is to make diapering easier for parents while minimizing the environmental impact of traditional diapering methods.

As a small business, Luludew Diaper Service was founded Sandy Barajas, a mom of kids who recognized the need for a more sustainable approach to diapering. The journey began when Sandy became a parent and realized the staggering amount of waste generated by disposable diapers. Motivated by a desire to make a positive impact on the environment, she embarked on a mission to offer an alternative solution that would benefit both families and the planet.

At Luludew, we specialize in providing a cloth diaper service that takes the hassle out of diapering. We offer a range of customizable packages designed to suit the needs of different families. Our service includes delivering clean cloth diapers to our clients’ doorsteps and picking up soiled diapers for professional laundering. This eliminates the need for parents to spend time washing and maintaining cloth diapers themselves, making it a convenient and time-saving option for busy families.

By choosing Luludew, families not only reduce their environmental footprint but also enjoy the many benefits of cloth diapering. Our cloth diapers are made from high-quality, breathable materials that are gentle on a baby’s delicate skin. They are adjustable to ensure a perfect fit and feature leak-proof designs for maximum absorbency. We also provide additional diapering accessories and resources to support parents in their cloth diapering journey.

What sets Luludew apart from others in the industry is our unwavering commitment to environmental sustainability. We firmly believe that small changes can make a big difference, and by choosing cloth diapers, families can significantly reduce their contribution to landfill waste. We are proud to be pioneers in promoting cloth diapering as a practical and eco-friendly solution.

Additionally, our dedication to exceptional customer service is another aspect that sets us apart. We understand that parenting can be challenging, and our goal is to make diapering as stress-free as possible. We prioritize open communication with our clients, ensuring that their specific needs and concerns are addressed promptly. Our team is always ready to provide guidance, support, and assistance throughout the diapering journey.

As for what we are most proud of, it’s the positive feedback and testimonials from satisfied clients. Knowing that we have made a meaningful impact on families’ lives and the environment is incredibly fulfilling. We take pride in being part of a movement that encourages responsible consumer choices and fosters a greener future for generations to come.

Luludew Diaper Service is not just a diaper service provider; we are a catalyst for change in the diapering industry. We offer a convenient, eco-friendly, and sustainable alternative to disposable diapers, while providing exceptional customer service and support. Our dedication to environmental sustainability, coupled with our commitment to customer satisfaction, makes us a trusted choice for families seeking a better diapering solution. We invite potential clients, followers, and fans to join us on this journey toward a more sustainable and conscious approach to diapering.

Has your business ever had a near-death moment? Would you mind sharing the story?

In the early stages of Luludew Diaper Service, there was a challenging moment when we found ourselves on the verge of missing payroll. Luludew was determined to grow organically, investing every dollar back into the business, but without a significant marketing budget, our progress was slow. Summer arrived, and with it came a decrease in client demand as families embarked on vacations, leading to loss of revenue and sales.

As a team, we realized we needed to find a solution quickly to ensure we could meet our financial obligations. After brainstorming ideas, we came up with a creative plan. We decided to offer long-term packages to our clients, giving them the opportunity to buy into a longer service plan. In return, this would provide the company with an immediate boost in revenue to keep things running smoothly.

With newfound hope, our team worked tirelessly to put together a compelling promotion. We crafted an email that showcased the benefits of the long-term packages and the importance of supporting a local, eco-friendly business like Luludew. The email exuded passion, reflecting our commitment to sustainability and the environment.

As the weekend arrived, we hit the send button with a mix of anxiety and anticipation. We hoped our clients would respond positively to our offer and understand the critical situation our company was facing. It was a nerve-wracking time, with everyone eagerly checking their inboxes for any signs of a response.

Then, something heartwarming happened. As the hours passed, our team started receiving emails from clients expressing their support and eagerness to invest in diaper packages. One by one, families rallied around Luludew, recognizing the value of our services and the positive impact we were making on the environment.

The response was overwhelming. Clients not only purchased long-term packages but also shared the promotion with their friends and family, spreading the word about Luludew’s mission and the need for their continued success. Our team watched as our inbox filled with messages of encouragement, gratitude, and commitment.

With joy and relief, our team at Luludew knew we had something truly special. We realized that our business was more than just a diaper service; it was a community of families who believed in the company’s values and were willing to support us in times of need.

Thanks to the incredible response from our clients, Luludew not only met payroll that month but also continued to thrive. The long-term packages became a staple offering, attracting new clients who were captivated by the company’s dedication to sustainability and customer satisfaction.

To this day, Luludew has never missed a pay period, a testament to the unwavering support and loyalty of the families we serve. The experience of almost missing payroll and the heartwarming response from our clients served as a reminder of the remarkable community we’ve built—a community that believed in our brand, our mission, and our commitment to making a positive impact.

From that pivotal moment forward, Luludew’s growth continued, and we found new and innovative ways to expand our reach. But we never forgot the incredible feeling of unity and support that carried us through that challenging time. It was a reminder that with the support of our clients, our brand could withstand any obstacle and continue making a difference in the world—one diaper at a time.

What do you think helped you build your reputation within your market?

Luludew Diaper Service has built a strong reputation within the community through a combination of factors that have contributed to its success and recognition. Here are some key elements that have helped establish Luludew’s reputation:

1. Commitment to Sustainability: Luludew’s unwavering dedication to sustainability has set it apart from competitors. By offering cloth diapers as an eco-friendly alternative to disposable diapers, Luludew appeals to environmentally conscious parents who prioritize reducing waste and minimizing their ecological footprint. This commitment to sustainability resonates with customers and has helped Luludew establish itself as a leading provider of environmentally friendly diapering solutions.
2. High-Quality Products and Services: Luludew’s focus on delivering high-quality products and exceptional services has played a significant role in building its reputation. By providing families with top-notch cloth diapers that are comfortable, adjustable, and absorbent, Luludew ensures customer satisfaction and reinforces its commitment to excellence. Additionally, their convenient diaper service, which includes doorstep delivery and professional laundering, offers a hassle-free experience for parents, further enhancing their reputation for reliability and convenience.
3. Customer-Centric Approach: Luludew places great importance on understanding and addressing the needs of its customers. By fostering open and responsive communication channels, Luludew ensures that customer concerns and queries are promptly addressed. This personalized approach, coupled with their willingness to go the extra mile to assist and support customers, has earned them a reputation for excellent customer service. Positive word-of-mouth recommendations from satisfied clients have further bolstered their reputation within the market.
4. Community Engagement: Luludew actively engages with its customer community, fostering a sense of belonging and connection. Through social media platforms, newsletters, and events, they keep customers informed, involved, and inspired. By sharing educational content, offering tips and advice, and actively listening to feedback, Luludew builds trust and loyalty among its customers. This community-oriented approach has helped them establish a reputation as a trusted and relatable brand that genuinely cares about its customers’ needs and experiences.
5. Positive Reviews and Testimonials: Satisfied customers have played a significant role in building Luludew’s reputation. Positive reviews and testimonials from happy parents who have experienced the benefits of Luludew’s products and services contribute to the company’s credibility and influence. The power of these testimonials, both online and offline, has helped Luludew gain visibility and attract new customers who value the opinions and experiences of others.

Luludew Diaper Service has built its reputation within the market by focusing on sustainability, offering high-quality products and services, maintaining a customer-centric approach, actively engaging with its community, and garnering positive reviews and testimonials. Through their commitment to these principles, Luludew has positioned itself as a trusted and reputable brand in the diaper service industry.

Contact Info:

• Website: https://luludew.com/
• Instagram: https://www.instagram.com/luludew_delivery_service/
• Facebook: https://www.facebook.com/luludewdiapers/
• Youtube: https://www.youtube.com/channel/UCYBzsHyS1IFRFSjeFaGIO3A
• Yelp: https://www.yelp.com/biz/luludew-organic-diaper-service-los-angeles-2?osq=luludew

Image Credits
Good Lite Club Keely DeLeon Letter B Photography