We caught up with the brilliant and insightful Arianne Traverso a few weeks ago and have shared our conversation below.
Arianne , looking forward to hearing all of your stories today. What’s the backstory behind how you came up with the idea for your business?
After a long journey of health predicaments, celiac disease diagnosis and finding my purpose, decided to create a wave of much needed consciousness not just but across the globe, and started creating experiential spaces for enrichment, self-awareness, mindfulness, and positive socialization, while strengthening communities through healthier lifestyle choices.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers
In 2005 my yoga teacher called me to ask me if I was going to class and I said, of course! She then proceeded to say… ok you’re teaching.
That day my life changed forever.
I because a yoga teacher that day and my career took off! Fast forward almost 20 years later I own the largest indoor yoga trade show in the US and am a business leader for wellness entrepreneurs.
After being in marketing and the creative industry since 2001 I brought my experience as an entrepreneur to helping business owners expand their reach via a powerful brand.
How about pivoting – can you share the story of a time you’ve had to pivot?
I owned one of the top yoga studios in Miami and 2 things happened that made me shift: I was miserable as that business style didn’t fit my personalities and strengths and I knew I wanted to shift out of teaching yoga and helping businesses. That’s when in 2017 I became the owner of The Yoga Expo and launched my coaching business.
Not being in alignment with your business can affect your life!
How did you build your audience on social media?
Social media has been a huge tool in my growth as I started using Facebook in 2008! I began to create connections on FB via friends, inviting students, creating groups and posting content. It was about sharing my travels as I taught internationally and also running contests, posting events etc.
When the other platforms popped up it was fairly quick how the sharing of content and helping others translated!
Now I have a FB community of entrepreneurs, an IG channel of 10k and a podcast called Om All Day and a YouTube channel too!
Contact Info:
- Website: Www.theyogaexpo.org // www.BizYogi.co
- Instagram: HTTPS://www.instagram.com/yogaexpoworld and https://www.instagram.com/ari.Biz.coach
- Facebook: https://www.facebook.com/theyogaexpo?mibextid=LQQJ4d
- Linkedin: https://www.linkedin.com/company/the-yoga-expo/
- Youtube: https://youtu.be/GVvsB84gvwI And https://youtube.com/@theyogaexpo9673
Image Credits
@candelasphoto