Alright – so today we’ve got the honor of introducing you to Sandra Haseley. We think you’ll enjoy our conversation, we’ve shared it below.

Sandra, looking forward to hearing all of your stories today. Do you have any advice regarding quality control and maintaining quality as your brand grows?

I bootstrapped my private pay clinic and we were very lean in the beginning. One of the things that helped us grow with speed and quality was the intention and attention to standard operating procedures from the very beginning. Every process created was written as it was created, and then measures were put in place to update them regularly to ensure a high standard of uniform experience for the clients while maintaining the best communication and system flow on the business side. This covered everything from the client journey touchpoints, payment procedures, client communication, staff management, marketing, and social channels, all of it. I have stories about this and how that helped our team bring on new staff members without killing ourselves in the selection and training process, effectively allowing for efficient growth without interruption in client experience. Advice for those concerned about quality as they grow; Don’t be afraid of client feedback, that’s your GOLD and you can always use an uncomfortable or negative client experience as growth AND leverage for an even better client relationship than you initially had.

Sandra, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

Sandra Haseley is a Canadian-born American, former Division 1 softball pitcher, and mother of 4 children. She graduated St. Bonaventure University with a degree in Finance and an undergrad in Marketing.
Since then she has become a two-time international bestselling author of her books, The Power Method, and Grit & Grace.

Sandra started her career life in International commercial real estate, where she managed,
secured and helped develop over $500 million in real estate deals.
Following her career in real estate, she went on to create a professional organizing company, followed by co-founding Buffalo, NY’s highest-rated all-natural weight loss program within her private pay healthcare clinic.

Sandra was hand-selected by Tony Robbins and Dean Graziosi to serve as a keynote speaker for their Knowledge Broker Blueprint program and has helped one of their companies create workshop training programs for their entrepreneurial clients who are launching their online businesses.

She is now a full-time high ticket coach and course-creator for women who are committed to achieving their next-level of success in their service-based businesses.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

I had to unlearn the aggressive approach to sales I”d been taught as I cut my teeth in commercial real estate. It was never comfortable for me and I always felt like I had to work twice as hard as my male counterparts in order to be as effective as I was. It was exhausting. However, I didn’t know another way of going about sales until years later, once I co-founded my clinic. My entire job was the clinic growth and marketing so I developed a way to connect with people, market, and sell within the business that was so much more “me” and produced quality relationships and sales much faster than ever before.

How did you build your audience on social media?

I was social media averse until 2019, not having any social media accounts and actively boycotting the idea of them. Once I opened our clinic, I understood the advantage of utilizing social platforms for marketing and reach, so I did that, while still being uncomfortable. With enough trial and error (and I can absolutely share what worked and what didn’t) I realized that the personal connection on socials were the only thing worth leaning into on the service-based business side of things. This translated to a higher conversion for audience-to-clients which meant the audience size didn’t matter as much. Dealing with a “warmed-up”, more connected audience that you’ve built trust and some level of relationship with, created less of a need for social media overwhelm and an easier, simpler, and more satisfying marketing and sales process.

Contact Info:

• Website: https://sandrahaseley.com/
• Instagram: https://www.instagram.com/thesandrahaseleyco/
• Facebook: https://www.facebook.com/SandraAnnMedia
• Linkedin: https://www.linkedin.com/in/sandrahaseley/
• Youtube: https://www.youtube.com/@sandrahaseleyco