We were lucky to catch up with Samuel Johnson recently and have shared our conversation below.

Samuel, thanks for taking the time to share your stories with us today We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.

One day I was with my aunt helping her clean out her room and I noticed some beaded jewelry I’ve never seen before. She told me someone she knew made them and was selling them. I was instantly amazed and hooked on the fact that someone is out the world wearing her creations. I came up with plaything jewelry because my jewelry is creatively made with care, passion & fun. I also wanted my jewelry to be one of a kind and a rare find. I also wanted my jewelry to be worn by people everywhere. The process of creating the brand was fairly easy and simple cause I knew what I wanted to do and I knew who I wanted to target. This journey is going to be worth it because I love being creative and I love when people are happy to have something I’ve created. My jewelry may not be the trend that everybody is looking for but having jewelry you can’t find anywhere is worth while in of its self. Everytime I create a new jewelry piece I get excited over the fact that this piece will be worn by someone who will love and cherish it. If my jewelry can solve a problem worth solving is emitting and covering people with more love!

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

I Samuel Johnson am a 28 yr old Creative Artist. I got into the jewelry off the simple fact that I’ve always loved jewelry that was worn by rappers so I created Plaything Jewelry. I started to create unique rare beaded jewelry to mimic the flashy metal jewelry that our favorite musicians/rappers wear that is different and unique pieces. I am most proud of the fact I’ve been getting customers. I want my customers to expect way more cool beaded jewelry you can’t find anywhere in the world!

Can you open up about how you funded your business?

I worked hard at my jobs I had at the time to get the start up money to start buying the supplies and beads. I then found out I needed a budget for ADS so I absolutely worked my butt off to get the funding for that!.

Any insights you can share with us about how you built up your social media presence?

The best way I can share with anyone is to be consistent and interact with your audience. I had to learn that the hard way you want to be the best at posting every day and making sure your brand is kept in front of people as much as people!

Contact Info:

• Instagram: Playthingjewelry
• Other: TikTok: Plaything Jewelry Email: playthingjewelry@gmail.com