Alright – so today we’ve got the honor of introducing you to Samantha Wiser. We think you’ll enjoy our conversation, we’ve shared it below.

Samantha , thanks for taking the time to share your stories with us today Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?

It was the year of our wedding and I everything was going as planned. We had realized that our venue coordinator’s role was not to set up our decor for the ceremony & reception like we had thought when we booked (which is a very common misconception for brides). Stressed on the phone with my mom, she had offered to assist with the decor that morning & bless her for wanting to be involved. Everything was organized and ready to go the morning of our wedding…until i got a phone call from my mom that she was heading to the hospital & unsure if she would even make it to our wedding. In tears, guilt, and anxiety I headed to the venue to get ready for hair and makeup. Once all my bridesmaids got to the bridal suite I had told them what was going on and that there’s a good chance my mom would not be at our wedding. I fell to the ground sobbing because I had no idea what i was going to do without her there. I didn’t care about the decor, i wanted her there. My bridesmaids, stepped up to the plate and in-between their hair and makeup they set up for our entire wedding.

I should never had put that pressure on my mother to be in charge of our decor on the day of our wedding. Even if she did not go to the hospital she should have been in the bridal suite with me sipping coffee & listening to music. A bridesmaid shouldn’t be the backup option to light your candles & set your centerpieces. They should be there celebrating with you.

My husband and I were on our honeybook and at dinner we were chatting. I had mentioned I had no idea what I was going to do now that our 2 week Europe Honeymoon was coming to an end, and our wedding was over. He simply said “Start a business Sam…” And so on our 9 hour flight home, I Google’d “How to start a wedding coordination business…” & i haven’t been happier. Who knew I would find something i love to do at the age of 35.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

My background is in healthcare from working in surgical services/ER and hospitality in Grand Rapids, MI & Chicago. I never really knew what I wanted to be when I grew up so any job I had, was more so something to just pay the bills & travel. Both of those roles have really helped me with multi-tasking and knowing when to pivot during the busy wedding day.

I got into this industry by just taking a chance on myself. I had an experience at my own wedding that made me realize no bride, mom, or bridesmaid should feel stressed in anyway. On our Euro honeymoon i decided to take a scary chance and start a business. I told myself if I can just book 6 weddings for 2024 and see if i like it then maybe I’d continue it.

It’s hard to sell something sometimes that isnt a tangible object someone can hold – food, photos, florals. So i sell my logistic brain in hopes that will help to subside some of the stress for the couple. I create their rough draft timeline on their own personalized website 6 months out from their wedding. We have a GoogleMeet video chat and I go over their timeline i created from two forms they filled out for me. On this timeline link there are things highlighted in yellow that indicate something that needs to be confirmed by a vendor or something the couple needs to figure out together. The goal over the next few months to make the timeline clear of all yellow highlighted items and its just simply black and white. Over time the couple will get info from their vendors and they can make comments on the timeline communicating with me info they have learned. Often times I am not cc’d on emails with the vendors so this process makes it easier so they arent always the middle man. We have another 6 week touch base meeting pripr to me sending out the rough draft timeline link to the vendors & the venue. I always try to give ample time to the other vendors to look things over to make ensure our timeline meets their needs as well! We are all a team on wedding day!

It’s hard to know what sets myself apart from others, but something I always tell brides when we do our inquiry call is to chat with a few other coordinators and book on the vibe that you connect with the most. You are going to be working together with your wedding coordinator for a while, you need to vibe together and feel comfortable. It isnt like you are booking catering and confirm you want pasta and then you dont chat with them again until the payment is due. With me as your wedding coordinator you are going to be chatting a TON and i will be that liaison for you on wedding day. You want someone you enjoy and ultimately you start to trust.

Any insights you can share with us about how you built up your social media presence?

I started to share on social media what I as bride would want to see. I always try to give a few free tips on wedding planning and coordination. I toured venues to take videos to show brides some hidden spots for a venue they might not have found on their Google Search.

Network like crazy! I follow other coordinators and love seeing their stuff! Go to bridal expos as a guest and go right when it opens! Stop and meet vendors and introduce yourself! I met an amazing photographer at one last year and now we have done a styled shoot together and multiple weddings! Shout our Lauren Perrin Photo! You need her!

Host a styled shoot with a few vendors for content until you start really working weddings. ALWAYS tag your vendor friends <3

Any stories or insights that might help us understand how you’ve built such a strong reputation?

I think like anything else, is always be open to learning. Networking is huge in this industry! Invite other vendors our for coffee and chat and get to know them and their life.

Contact Info:

• Instagram: seamessplanning
• Facebook: Seamless Planning

Image Credits

First two photos are taken by @kelseypelakphotography
Middle two are taken b @laurenperrinphoto