We were lucky to catch up with Samantha Whitehead recently and have shared our conversation below.
Samantha, looking forward to hearing all of your stories today. Parents play a huge role in our development as youngsters and sometimes that impact follows us into adulthood and into our lives and careers. Looking back, what’s something you think you parents did right?
Against all odds, my mom, a resilient and determined single mother of three, defied expectations by venturing into the world of business with no prior background in the field. Faced with the challenges of raising a family on her own, she embarked on a journey to establish her own successful gym. Struggling against financial constraints and time limitations, my mom demonstrated unparalleled dedication and work ethic. Despite lacking a formal education in business, she worked tirelessly to overcome this obstacle by going back to school, illustrating her unwavering commitment to self-improvement. Witnessing her triumph over adversity and witnessing her navigate the complexities of entrepreneurship has been a profound source of inspiration. Her journey has imparted invaluable lessons about perseverance, resilience, and the importance of continuous learning. These lessons have not only shaped my perspective on business but have also become guiding principles for success in every facet of life. My mom’s story serves as a powerful reminder that with determination and hard work, one can transform challenges into opportunities and pave the way for a brighter future.
Samantha, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
In 2022, I embarked on an entrepreneurial journey by launching my own aura photography and intuitive reading business, a venture named House of Aura. My passion for photography, ignited by the ability to capture the inherent beauty within individuals, served as the catalyst for entering this unique industry. However, it was my inner healer and intuitive nature that propelled me to delve deeper into the world of aura photography. The revelation struck during my time in California in 2021 when I first encountered the concept of capturing and interpreting the energy fields surrounding individuals. This “ah-ha” moment became the drive for creating a business aligned with my true calling: helping people discover and embrace the profound beauty that resides within themselves. House of Aura became not just a business but a conduit for awakening, an avenue where the artistry of photography and the intuition of healing converge to illuminate the inner radiance of each individual I have the privilege to work with.
Aura photography was created in the 1970s, and works by combining the magic of the polaroid camera with electromagnetic field sensors that detect and analyze the energy emitted by the subject. The resulting photograph showcases a spectrum of colors, each corresponding to different aspects of the individual’s personality and state of being. The interpretation of these colors is highly subjective and can vary across different metaphysical and spiritual traditions. My greatest source of pride lies in the transformative work I do, using aura photography and intuitive readings to guide individuals on a journey of self-discovery and connection to their higher selves. Witnessing clients leave the experience with a renewed perspective on the intricacies of their inner worlds brings me fulfillment. These sessions serve as catalysts for acceleration and powerful transformation, as the captured aura colors and intuitive insights become mirrors reflecting the depths of their emotions, thoughts, and spiritual essence. Aura photography, as a unique healing modality, transcends the boundaries of traditional practices, offering a visual and tangible representation of one’s energetic state. It provides a profound and personalized map for individuals to navigate their inner landscapes, fostering a deeper understanding of themselves and promoting a harmonious alignment of mind, body, and spirit.
House of Aura stands as an inclusive haven, welcoming both the seasoned seekers and those venturing into the spiritual realm for the first time. In a world where spiritual practices sometimes carry stereotypes or preconceived notions, House of Aura seeks to defy these expectations. The brand is dedicated to creating a space where individuals, regardless of their familiarity with the spiritual world, can explore and embrace this facet of themselves without judgment. Breaking away from the traditional image associated with spirituality, House of Aura aims to be a guiding light for all, fostering an environment of openness, acceptance, and curiosity. The mission is clear: to dismantle barriers and encourage everyone to embark on a journey of self-discovery and spiritual exploration, free from societal expectations or biases.
How did you build your audience on social media?
I initiated House of Aura into the digital realm by enlisting the expertise of a skilled professional to handle our social media presence and website creation. Recognizing the importance of a strong online presence, I entrusted the initial stages of House of Aura’s digital identity to someone well-versed in the art of social media and web development. Through collaborative efforts, not only did the brand’s social media flourish, but I also took the opportunity to learn firsthand from this expert. The experience became a dual journey, not only in building a compelling online brand but also in acquiring valuable insights into the intricacies of social media management. This collaborative approach not only kickstarted House of Aura’s digital narrative but also empowered me with the knowledge and skills to continue steering the brand’s online presence independently.
House of Aura’s online presence blossomed through a commitment to consistency that became the cornerstone of our digital narrative. By adhering to a well-thought-out content strategy, regular posting schedules, and engaging storytelling, we cultivated a loyal online community. The brand’s message and aesthetic remained cohesive, fostering a sense of familiarity and trust among our audience. Consistency not only ensured that our followers knew what to expect but also contributed to a steady growth in engagement and reach. Whether through insightful aura readings, behind-the-scenes glimpses, or uplifting content, the commitment to a consistent online presence became a powerful tool in connecting with our audience on a deeper level. This approach not only elevated House of Aura’s visibility but also solidified its place as a reliable and inspiring source within the community.
How about pivoting – can you share the story of a time you’ve had to pivot?
At the close of 2022, I embarked on a thrilling entrepreneurial journey by launching my aura photography business in the vibrant city of Denver, Colorado. The initial stages were marked by success, with numerous events held all over the state that not only showcased the uniqueness of my offerings but also garnered a dedicated clientele. However, life took an unexpected turn as personal struggles compelled me to make the challenging decision to relocate to a different state. The move forced me to essentially restart my business from scratch in an unfamiliar environment. While the pivot proved to be a formidable challenge, it became an invaluable learning experience. Adapting my business to a new market and establishing connections in a different community required resilience and strategic thinking. This period of adversity ultimately transformed me into a more robust and adaptable businesswoman. The struggles I faced not only fortified my entrepreneurial spirit but also imparted lessons in flexibility, tenacity, and the ability to thrive in diverse settings. Through the trials of rebuilding, I discovered my capacity to overcome obstacles and emerge stronger, both in the realm of business and as an individual.
Returning my business to Denver feels like coming home to a place where my entrepreneurial journey began. After facing the challenges of relocating and rebuilding my aura photography business in a different state, the joy of reestablishing my presence in Denver is immeasurable. Denver, with its vibrant community and diverse clientele, holds a special significance for me. The warmth and support I’ve received from this city have been instrumental in the success of my business. Being back here not only allows me to reconnect with familiar faces but also to contribute to the creative and dynamic energy that defines Denver’s entrepreneurial landscape. I am grateful for the opportunity to continue growing my business in a place that feels like the heart of my entrepreneurial endeavors, and I look forward to further enriching the local community through my unique offerings.
Contact Info:
- Website: houseofaura.co
- Instagram: houseofaura.co