We’re excited to introduce you to the always interesting and insightful Samantha Tollison . We hope you’ll enjoy our conversation with Samantha below.

Hi Samantha, thanks for joining us today. Do you manage your own social media?

Social Media is the sweet spot for my business! Instagram particularly is where I connect most with my potential clients!

I’ve spent a lot of time & money learning how to market myself and to provide valuable content that my clients want and need.

One of my favorite things to do outside of my niche is to help other birth workers better their own social media & develop a personal brand!

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I’m Samantha of Samantha Tollison Birth.

I’ve never been happier or more proud of my work than I am now!

Rebranding from Essentially Picturesque & doing portrait photography to now – Samantha Tollison Birth & doing Birth Photography & Videography!

Providing Creative & Raw Birth Photography to families in the DFW!

Birth Photography is Art! It’s more than just crowing shots!

In labor – women have to reach an all new level of vulnerability in order to gain the power they need for birth & being able to capture that much vulnerability & power all at the same time is magical.

What do you think helped you build your reputation within your market?

Building community within your niche or industry requires a willingness to be open & help others on their own journeys.

Many creatives will say that they are into “community over competition” but you can quickly learn which ones truly value that.

I am one who truly values that. My heart to help others is evident in my work & in my community with other birth workers.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

My first goal in working with my clients is to provide them with a service & product that they love!!

My second goal is to connect & build a lasting relationship with those clients. Of course, these relationships are all different. In person meetings in the booking process, following them on social media to learn more about them and be involved in their journey, & staying connected through thoughtful gifts throughout the baby’s first year.

Contact Info:

• Website: www.Samanthatollison.com
• Instagram: @samanthatollisonbirth
• Facebook: @samanthatollisonbirth
• Linkedin: Samantha Tollison

Image Credits
Samantha Tollison