We caught up with the brilliant and insightful Samantha Mckinney a few weeks ago and have shared our conversation below.

Samantha, thanks for taking the time to share your stories with us today One of the toughest parts of scaling a business is maintaining quality as you grow. How have you managed to maintain quality? Any stories or advice?

As Create A Heart Marketing grew, maintaining quality was a top priority. We went through several iterations of capacity improvements and project management systems to establish robust workflows for managing client deliverables and services. These workflows allowed us to implement consistent quality guidelines and quality assurance practices, ensuring high-quality work for our clients on a regular basis. One notable instance was when we redesigned our project management system, which significantly reduced errors and improved client satisfaction. For those concerned about quality control as they grow, I recommend continuously refining your processes and investing in reliable project management tools to maintain high standards and deliver exceptional results.

Samantha, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

At Create A Heart Marketing, we’re a people-first digital marketing firm, and I want everyone to understand what that truly means. We prioritize the needs of people above the needs of the business. Many of the clients and organizations I work with are made up of people, led by people, and rely on operations and customer service that are implemented by people. So, when we value people over profit or product, or allow people to guide how we pursue profits or create products, it leads to a more sustainable and successful business overall.

That’s what my marketing company helps our clients achieve within their businesses. At Create A Heart Marketing, we specialize in building relationships and connecting with target audiences through social media marketing, email marketing, online paid advertisements, SEO campaigns, and website design. Our goal is to help clients create a strong, consistent, on-brand digital presence that not only strengthens their business but also supports their community and its activities.

What sets us apart from other marketing firms—especially those that specialize in digital services like ours—is how strongly we focus on empowering our clients. We never want our clients to feel like they don’t have control over their marketing collateral, strategy, or campaigns. It’s essential to us that our clients feel a sense of ownership over their marketing, understand it fully, and stay involved in the process.

When our clients feel empowered and involved, it opens up a lot of opportunities for us to create custom-tailored campaigns and projects that truly reflect their business needs. We can customize every campaign and piece of marketing collateral specifically for their brand, which allows us to be more agile and pivot quickly when necessary. This approach helps us deliver campaigns that are perfectly aligned with their current goals and objectives.

What I’m most proud of, brand-wise, for Create A Heart Marketing is how strongly our love for community and people shines through in everything we do. It’s evident in our marketing materials, in the way we engage with clients, and in how we interact with community members. We’re actively involved in various initiatives, and it’s clear that community building and relationship building are key core values for us. This commitment is deeply embedded in our company’s branding and is something I’m proud to showcase through Create A Heart Marketing.

What I want readers to know about Create A Heart Marketing’s brand and services is that everything we offer is tailored specifically to each client. We don’t provide cookie-cutter solutions. While we have a range of products and services available, each one is customized to fit the client’s unique objectives, goals, needs, and brand. We intentionally design our work to fit seamlessly within the existing infrastructure of our clients’ businesses.

When clients partner with us, it’s like they’re adding an extra member to their team. They don’t have to adjust what they’re doing to fit into our system; instead, Create A Heart Marketing integrates into their business as an additional resource, partner, and team member. It’s a seamless partnership and support system that helps them achieve their goals more effectively.

How’d you build such a strong reputation within your market?

Building a strong reputation within the market has been a result of creating honest and consistent relationships. I embedded myself into the local entrepreneurial ecosystem by attending events and involving myself in local business associations and organizations. Connecting with my local Small Business Center and joining the local Chambers of Commerce allowed me to meet other business owners regularly. Additionally, I volunteer my time to help other business owners in the community, which has further strengthened my reputation and expanded my network. These efforts have been instrumental in establishing trust and credibility, making a positive impact on my market presence.

Any advice for managing a team?

When managing a team and maintaining high morale, I always strive to be the boss I would like to have in my company. This means being extremely careful and cautious about the workload I place on my staff and the deadlines I set for completing assignments. I ensure that all team members receive extensive training and onboarding materials to equip them with the knowledge and skills they need. Additionally, I offer consistent availability and support to help them succeed in completing client deliverables. I always maintain a positive and supportive tone with my team to encourage them in their work, fostering a supportive and balanced work environment that keeps everyone motivated and productive.

Contact Info:

• Website: https://www.createaheart.com
• Instagram: https://www.instagram.com/createaheart101/
• Facebook: https://www.facebook.com/Createaheart101/
• Linkedin: https://www.linkedin.com/in/samantha-mckinney-createaheartmarketing/

Image Credits

Jodie Brim Creative