Alright – so today we’ve got the honor of introducing you to Samantha Grider. We think you’ll enjoy our conversation, we’ve shared it below.
Alright, Samantha thanks for taking the time to share your stories and insights with us today. Do you think your parents have had a meaningful impact on you and your journey?
Growing up I got the privilege of witnessing my mother’s struggle with her diagnosis of bi-polar. From medications, to insurance, doctors and her own internal conversation. What her and my father made sure of was that I knew to ask questions, be curious. They gave me a platform for witch to ask what do I want to know, at first it was overwhelming, and at times I’ve resented them. However my greatest gift as a coach/ consultant for women wanting to cultivate their confidence through developing a kinder self talk is the experiences I’ve had in my short time on earth. A resiliency that goes beyond pulling my boot straps up, that includes listening to my gut, and learning how to kindly throw away the script I’d been listening to in my mind.
Because of the curiosity they developed and my natural inclination towards people and their stories I dove head first into understanding humans and the mind at a young age and attended some college to learn deeper about positive psychology. having had my own health struggles I learned deeply about how to heal my body with food. All of these little things that have led to the culmination of my now business and parenthood model. Curiosity with kindness and firm boundaries set with intention and alignment.
So what did my parents do right? they gifted me curiosity with a kind heart.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
I’m Samantha Grider, a Confidence Consultant for introverted women business owners and entrepreneurs. Through my Signature Samshine Method, I help you navigate life’s ups and downs with confidence and intention, empowering you to create the passionate future you deserve.
As a former shy overthinker who struggled with self-worth and people-pleasing, I transformed my life through personal growth and coaching. Now, I help women like you wake up excited, make confident choices, and embrace your unique journey.
IF you had told me as a child I would run my own business I’d laugh in your face. Always having referred to myself as “Shy”, constantly comparing myself to everyone else, and overthinking every single choice I made.
You see, i Grew up with a compromised immune system, which left me sick all the time (like all the time) and that gave me a lot of time by myself.
My reaction to the significant emotional events in my life, led to Negative self-talk. While outwardly I would waver between “Oh i’m Fine ” and “Good!” hiding away what I felt wasn’t “worthy” to be seen.
In my Teens I battled for control, while pointing the finger at my mother’s bi-polar. So I latched onto anorexia and body dysmorphia: as my weight was the only thing I could control.
My mid 20s riddled with People pleasing, I spent all day worried about my actions and reactions to others.
Overthink each choice. I felt like I had to show others my value or they would leave immediately.
Now I have always had a small thought that there is more for me than just working in kitchens and scrubbing toilets!
There is a reason for everything that I have experienced in my life.
All the frustrating conversations with myself, the sad feelings, the confusion as to my purpose on the earth!
At the end of a tumultuous relationship I was left not even knowing myself or even what I liked.
I felt a duty to get to know myself again, or really for the first time.
So i started looking inward.
I started looking for ways to stop looking for others to fill me.
I began listening more.
I filled my ears with Lisa and Tom Bilyeu, Gary Vaynerchuck, Brene Brown, Dave Ramsey.
People who I looked up to, which was something I’d never felt before.
I stumbled upon Life Coaching, and Essential oils, it was then that i decided i didn’t want to make others money any more. I wanted to create my own lane!
Essential oil lady is what many people have met me as, and it opened up my mind for possibilities as I educated myself on Coaching.
Coaching connected all the wild things I’ve tried (Like backpacking for 3 weeks with strangers and Dancing Naked in forests to living on couches and taking food boxes) to my biggest passion: the power of the mind for resilience and overcomming.
My passions and my purpose collided.
As a confidence coach today, I help women on their self development journey by providing tools so they can respond to life’s ups and downs with confidence and focused intention.
Confidence looks different for each woman. For me it meant showing up more fully and Turning the notch up on life, saying YES more often for what lit me up, rather than what I thought people needed me for.
I turn the notch up and show up fully with extreme ownership and communication.
Beginning with myself.
As I dive into the luggage I carried around for so long, and still work to not identify with, there is innate wisdom that comes from my body’s ability to regulate and help me stay “Safe”.
Through utilizing my tools I help other women also wake up in the morning excited to make choices for themselves and their life.
Feeling confidence, clarity, and certainty with each moment they pivot through being moms, wives, daughters, CEOs, Entrepreneurs and so much more.
I realized I knew all along. I had been asking the wrong questions. The more quality questions I asked myself the more understanding I had to share with others.
The more I connected with my truth and felt I had worth to give, not for validation, because it was me.
In being my most authentic self, and sharing how I keep moving forward daily, I hope others see their own path by a light that they too can get out of their own way, tapping into potential and turning passion into purpose.

Have you ever had to pivot?
I opened my business as a health coach in 2019, helping people to drop a few pounds and feel better. I quickly turned my focus to the mindset side of my program and my focus on women. By 2021 I started to see some success, however i also saw two pink lines, i was pregnant. By mid 2022 my business was making the most money yet, and I was birthing my beautiful gift of a girl at home. I taught a class 3 days after and all of the women in that container went on to elevate themselves and need higher coaching for their businesses. So there I was, not sure how to ” do it all” as a new mom needing to fill a new coaching group.
Which is where I began a long pivot in my business to be more evergreen, be more in flow with me, and truly come from my heart instead of my training.
I now offer my signature Samshine method, customized or pre-recorded hypnosis and meditations and so much more because of the pause i have given myself in my business to flow out of my heart. If I had had the success earlier i would not appreciate my work as much, i truly love hearing a woman talk kindly about herself or excited for the work she has put into her heart.

We’d love to hear a story of resilience from your journey.
A year into having my business open I found a business coach, following her directions I got a client call and it was going swingingly! we were hitting it off we were chatting, She said all the things and my questions flowed RIGHT with her answers. it felt so so good.
We decided to work together, and i told her I’d send the paperwork over as we closed our call.
Bam, I felt like i nailed it! as I sent her over the invoice for $1500.
Now let me share a detail with you about my business training; We had discussed that If during a sales call someone doesn’t ask about the price not to bring it up during the first part of the call and at the end gently bring it into the conversation. Well my brain heard “Don’t’ tell them the price if they don’t ask” and followed it to a T. So,
The next day i got a very nasty and long message about the price and how dare I. Which I could understand as that is a big bill to be blind sighted by.
I remember not even wanting to go to my next coaching call, for fear of having to relive the experience, but I did.
I could have never scheduled another sales call after that, but I did.
I could have walked away but because of my passion about these tools and how powerful our minds are I have stayed and pushed farward to make a way.
Contact Info:
- Website: https://bit.ly/Samshine
- Instagram: https://www.instagram.com/thecouragecultivator/
- Facebook: https://bit.ly/SamanthaGFacebook
- Youtube: https://youtube.com/@couragecultivator?si=snCCqbTrTpl06oL1


Image Credits
Sarah Waggoner, Sarah Waggoner Boudoir Photography

