Alright – so today we’ve got the honor of introducing you to Samantha Babb. We think you’ll enjoy our conversation, we’ve shared it below.
Samantha, looking forward to hearing all of your stories today. We’d love to hear about when you first realized that you wanted to pursue a creative path professionally.
Honestly, everything started with my dad. He was in a band called Poetic Justice when I was growing up, and even though I don’t write the same kind of rock music he did, watching him chase that dream had a big effect on me. I grew up around amps, microphones, and late-night jam sessions—it was just part of life.
I didn’t realize it then, but that’s where I learned how powerful self-expression really is. Music became my outlet later on—my way of saying everything I couldn’t put into words. That’s how Sammie Beare was born. It started as something personal and emotional, but over time it became this entire world that connects to everything else I do.
LosersOnly™ came from that same energy. It’s not just a brand—it’s for the people who feel misunderstood, who never really fit in. It’s about owning that identity instead of hiding from it. And Hey Loser Media grew out of that too—it’s how I capture those same emotions visually, through photography and videography.
Now, under Sammie Beare LLC, everything feels connected. It’s all one message told through different mediums: that the things that made you feel like a “loser” are actually the things that make you special. My dad’s music lit the spark, but I built my own fire from it.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
For those who don’t know me yet, my name is Sammie Beare—I’m a music artist, content creator, and founder of Sammie Beare LLC, which serves as the home base for everything I do creatively. My world is made up of three main branches: my music as Sammie Beare, my clothing line LosersOnly™, and my visual brand HeyLoserMedia, which focuses on photography and videography. Each of them represents a different piece of who I am, but they all come from the same place—wanting to make people feel seen.
My love for art started with my dad. He was in a rock band called Poetic Justice, and even though my music sounds nothing like his, that environment shaped me. Seeing him chase something creative, to live for expression, made me realize how powerful it is to take what’s inside of you and give it a voice. For me, that voice turned into songs—deep, emotional, sometimes dark, but always real. Music was how I processed what I couldn’t say out loud.
Over time, my creativity grew beyond music. I wanted to build a world around it—a message. That’s where LosersOnly™ came from. It’s a lifestyle and clothing brand for the ones who never quite fit in, for people who’ve felt overlooked or misunderstood. I created it to remind people that being a “loser” doesn’t mean you’re less—it means you’re different, and there’s beauty in that.
HeyLoserMedia came next. It started because I wanted to tell stories visually—through photography and videography that capture emotion the same way my music does. I love creating visuals that feel human and raw, whether it’s for my own projects or helping others tell theirs. I work with lighting, texture, and atmosphere to create images that feel alive.
What sets me apart is that everything I create is connected—it’s not about chasing trends or trying to look perfect. It’s about authenticity and emotional truth. Whether it’s a lyric, a photo, or a design, my goal is to reach the people who feel like they don’t belong and remind them that they do.
I’m most proud of building something that blends vulnerability and strength—a brand and a sound that come from experience, not just aesthetics. Everything under Sammie Beare LLC is a reflection of that: the music that speaks, the visuals that move you, and the message that says, you’re not alone.
We’d love to hear the story of how you built up your social media audience?
Building my audience on social media was never about going viral—it was about being real. I started sharing pieces of my life and my music before I even fully knew what my “brand” was. I’ve always been drawn to showing the behind-the-scenes moments: the struggles, the creative process, the late nights editing or writing, the unfiltered parts that most people skip over. Over time, people connected with that. They saw that I wasn’t trying to fit a mold—I was just being myself.
When I started posting more of my original music, visual art, and personal reflections, my audience began to grow naturally. People resonated with the emotion behind my work, especially those who felt like outsiders. That’s really where LosersOnly™ came from—a way to give that community an identity, something to wear that says, “yeah, I’ve been through it too.” And through HeyLoserMedia, I was able to take that same emotion and channel it visually—through raw, emotional photography and short-form video that told real stories.
It wasn’t overnight. It took consistency, a lot of trial and error, and learning what platforms reward authenticity versus aesthetics. But I found that the more I stopped trying to “perform” for an algorithm and just connected, the more people showed up.
For anyone just starting out: be genuine, even when it feels like no one’s watching. Don’t be afraid to show your imperfections—they’re what make you relatable. Post what you love, not what you think people expect. Use your platform to build a world, not just a following. Your audience will find you when your message is honest and your voice is consistent.
Is there something you think non-creatives will struggle to understand about your journey as a creative? Maybe you can provide some insight – you never know who might benefit from the enlightenment.
I think what a lot of non-creatives struggle to understand is that being an artist isn’t something you do — it’s something you live with. It’s not a hobby you turn off at 5 PM; it’s this constant flood of ideas, emotions, and visions that you’re trying to shape into something that makes sense to the world. It’s fulfilling, but it’s also exhausting sometimes, because your art comes from the same place your pain and healing come from.
People often see the final product — the song, the video, the photoshoot, or the clothing drop — but they don’t see the hundreds of quiet moments behind it. The doubts, the revisions, the late nights staring at a blank screen trying to translate a feeling into something visual or sonic. For me, every project under Sammie Beare LLC — whether it’s a song, a design for LosersOnly™, or a photo from HeyLoserMedia — comes from an emotional core. It’s never just about creating something that looks good; it’s about expressing something I can’t explain any other way.
I think the hardest part for non-creatives to grasp is that this life doesn’t always have clear milestones. There’s no set ladder or promotion. Progress is deeply personal. You can feel like you’re standing still when in reality you’re evolving in ways no one else can see yet.
My insight for anyone trying to understand a creative person is this: creativity isn’t just about talent — it’s about resilience. It’s choosing to keep showing up for your vision, even when no one’s clapping yet. It’s trusting that what you’re building will matter to someone someday, even if right now it’s just you and your ideas in a quiet room.
Contact Info:
- Website: https://Www.sammiebeare.com
- Instagram: https://www.instagram.com/sammie_beare?igsh=cjNtNTZ1cXFja2Vj&utm_source=qr
- Facebook: https://www.facebook.com/share/19nWCA5tPn/?mibextid=wwXIfr
- Linkedin: https://www.linkedin.com/in/sammiebeare?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app
- Twitter: https://x.com/sammiebeare?s=21&t=9YBZqZx1RnWIA0300Kq8Sw
- Youtube: https://youtube.com/@sammiebeare?si=nbZaLMN9UIPVqscs
- Soundcloud: https://on.soundcloud.com/xBOnfa4fenOFL41J0i
- Other: https://linktr.ee/sammiebeare?utm_source=linktree_profile_share<sid=92ddcd43-a12a-4094-8955-6ec68b07611e
Image Credits
David Reiling
Danielle Korean Holmes
Vincent Humphrey