We recently connected with Samanta & Christopher Singh and have shared our conversation below.
Hi Samanta & Christopher, thanks for joining us today. One of the things we most admire about small businesses is their ability to diverge from the corporate/industry standard. Is there something that you or your brand do that differs from the industry standard? We’d love to hear about it as well as any stories you might have that illustrate how or why this difference matters.
At Shyne Event Services, we set ourselves apart by offering a fully transparent and customizable experience for our clients. Unlike many decorators who provide broad, one-size-fits-all packages, we take the time to break down exactly what each client is getting for their event. This personalized approach allows them to tailor their décor to fit both their vision and budget, ensuring they are not paying for elements they don’t need or missing out on details that matter most to them.
While crafting individualized quotes takes more time on our end, we believe this level of detail and flexibility leads to a better client experience. One memorable instance was when a couple came to us feeling overwhelmed by the high costs of décor packages they had seen elsewhere. By walking them through our transparent pricing and helping them prioritize key design elements, we were able to bring their dream wedding to life—without exceeding their budget. The joy and relief they expressed afterward reinforced why this personalized approach is so valuable.
At the heart of Shyne Event Services is our commitment to making each event as unique as the people celebrating. We believe no two events should look the same, and our detailed, client-focused process ensures that every occasion reflects the personal style and story of those we serve.
Samanta & Christopher, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
At Shyne Event Services, we believe that every event should be as unique as the people celebrating it. Our journey into the event décor industry began after our own wedding in February 2016. While it was a beautiful day, we couldn’t shake the feeling that we didn’t truly get to craft our space in a way that reflected us. The décor packages available at the time felt impersonal—like we were choosing from pre-designed looks rather than bringing our own vision to life. That experience sparked a passion in us to create something different, something better.
In 2018, we officially launched Shyne Event Services, with the mission of transforming any space to match our clients’ dreams. Our specialty is full-service event décor—whether it’s a wedding, milestone celebration, or corporate event, we take the time to understand each client’s vision and execute it with precision. Unlike many decorators who offer broad, pre-set packages, we provide a personalized breakdown of every detail, allowing our clients to customize their event within their budget. This transparent and tailored approach ensures that no two events look the same, and that our clients feel truly seen and heard throughout the process.
What sets us apart is our obsessive attention to detail. With our strong type-A personalities (and a touch of OCD!), we notice things that others might overlook. From the perfect placement of florals to ensuring color palettes flow seamlessly, we are meticulous in bringing every design element together. We take pride in turning ordinary spaces into breathtaking experiences, where every detail contributes to a cohesive and unforgettable atmosphere.
One of the things we are most proud of is the trust our clients place in us. There’s nothing more rewarding than seeing the joy and amazement on their faces when they walk into a space we’ve transformed. We’ve had clients tell us that we made their event feel more them than they ever thought possible, and that is exactly why we do what we do.
For anyone looking to create a one-of-a-kind event, we want them to know that Shyne Event Services is here to bring their vision to life with creativity, care, and an unmatched level of detail. We don’t just decorate—we craft experiences that leave lasting impressions.
What’s the most rewarding aspect of being a creative in your experience?
For us at Shyne Event Services, the most rewarding aspect of being creatives in the event décor industry is seeing the pure joy and amazement on our clients’ faces when they walk into their transformed space. There’s something incredibly fulfilling about taking a blank canvas—a plain venue, an empty ballroom, or even an unexpected location—and turning it into something breathtakingly beautiful that reflects a client’s personality, style, and vision.
What makes it even more special is knowing that our work plays a role in some of the most important moments of people’s lives. Whether it’s a wedding, an anniversary, or a milestone celebration, we get to create environments where memories are made. Seeing a couple get emotional because their wedding décor feels exactly like them or watching a client’s face light up because we brought their dream event to life—that’s the kind of magic that fuels our passion.
As detail-oriented creatives, we also love the challenge of problem-solving. Every event presents unique opportunities to think outside the box, whether it’s working with an unconventional space, staying within a specific budget, or incorporating personal elements that make the design truly one-of-a-kind. The process of conceptualizing, designing, and executing a vision is both an art and a science, and we thrive on that creative journey.
Ultimately, the greatest reward is knowing that our artistry helps create moments of happiness, connection, and celebration. That’s what makes all the hard work, long hours, and meticulous planning worth it—because we aren’t just decorating spaces, we’re crafting unforgettable experiences.
Can you tell us about what’s worked well for you in terms of growing your clientele?
At Shyne Event Services, the most effective strategy for growing our clientele has been a combination of word-of-mouth referrals and a strong social media presence. We have never paid for advertising because we believe that the best marketing comes from delivering exceptional service and creating unforgettable experiences for our clients.
Our business thrives on the relationships we build. Many of our clients return to us time and time again—not just for their weddings, but for all of life’s milestones, from bridal showers and baby showers to birthday parties and anniversaries. Being part of these special moments allows us to form lasting connections, and our clients often become our biggest advocates, recommending us to their friends and family.
Social media has also played a key role in our growth. We showcase our work in a way that allows potential clients to see the transformation we bring to each event. Through engaging content, behind-the-scenes glimpses, and client testimonials, we have been able to reach a wider audience and attract clients who resonate with our style and attention to detail.
Ultimately, our success comes from staying true to our mission—creating personalized, breathtaking events while providing an exceptional client experience. When people feel valued and heard, they naturally want to share their experience with others, and that has been the foundation of our business growth.
Contact Info:
- Website: https://linktr.ee/shyneeventservices?utm_source=linktree_profile_share<sid=2dd86bb4-23bb-4382-aa4d-8130db7451ed
- Instagram: https://www.instagram.com/shyneeventservices/
- Facebook: https://www.facebook.com/ShyneEventServices/
