We caught up with the brilliant and insightful Sam Pawar a few weeks ago and have shared our conversation below.

Sam, looking forward to hearing all of your stories today. We’d love to go back in time and hear the story of how you came up with the name of your brand?

The name “Four For Fun” was a byproduct of the literal sentiment it carries—four friends enjoying themselves working on projects that reflect the fun we had creating them.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I fell in love with creative copywriting the first time I was introduced to it as a subject while pursuing my bachelor’s degree in Mass Media. I was fortunate enough to graduate knowing who I wanted to be, a copywriter. What I didn’t know was how to get a job as one.

Upon learning that having a portfolio is a prerequisite for entry into advertising, rigorous research led me to M.AD School (Miami Ad School) in New York. And I am ever so glad it did. Because not only did I get a portfolio out of it, but I had the honor of learning from incredibly talented instructors and meeting a school full of wonderful people. Little did I know then that three of those people (Gabs Samame, Joshua Blanco, and Hunter Swink) would co-found a creative shop with me.

The next stop is the year 2020. I know this sounds like the beginning of a horror story, but I promise this one has a happy ending. As the world navigated the pandemic, people only socialized with those they trusted. And Gabs, Joshua, Hunter, and I were no different. Forced to stay indoors, we retreated to the OG forms of entertainment—board games. After hours of tirelessly enjoying them, we found ourselves wondering why the advertising industry doesn’t have a game specific to it and how fun it would be to play. So we decided to take it upon ourselves to turn this idea into reality and give back to this wonderfully wacky industry we belong to.

That’s how Commerical Break, a card game full of giggle-inducing insights into the crazy advertising world, came to life. And the creation of this tabletop game simultaneously led to the birth of Four Four Fun, a creative shop made for projects that embody fun. As of now, the card game is our first, but more exciting work is underway.

What do you find most rewarding about being a creative?

The most rewarding (and exciting) aspect of working as a creative is the opportunity to put yourself in another’s shoes and see the world through their perspective. To match an audience’s wavelength and create work that truly resonates with them, the human aspect of this field is the good stuff to me.

Is there something you think non-creatives will struggle to understand about your journey as a creative?

In my experience, I’ve noticed a prevalent misconception about the work that goes into being a creative by profession. Some people from other fields can be under the assumption that the creative industry is for those who “want to steer clear of any hard work.” And I can attest that this notion is far from the truth. Across the spectrum of creative jobs, if there’s one constant, it’s hard work. Like any other job, this field also demands blood, sweat, and tears. From late nights to endless revisions, getting the desired result is all about the effort one puts in.

Contact Info:

• Website: https://www.samruddhipawar.com
• Linkedin: https://www.linkedin.com/in/samruddhi-pawar-a90a13189/
• Other: https://www.commercialbreakthegame.com