We’re excited to introduce you to the always interesting and insightful Sam Hobson Fairman. We hope you’ll enjoy our conversation with Sam below.

Sam, appreciate you joining us today. Let’s start with a story that highlights an important way in which your brand diverges from the industry standard.

After owning a social media agency for almost 4 years, I came to the realization that I actually wouldn’t hire an agency to manage my social media accounts. I found that when agencies would fully take over a brand’s social media presence, they would lose their “essence”or their representation of company culture. However, I started my agency for a reason — I saw so many awesome companies missing out on so much opportunity on social media by having a subpar presence due to in-house managers not being educated enough in social media marketing. This is why we created a hybrid model. We create & oversee the social media strategy & all branded content while an in-house team member manages the posting & community engagement of the social media accounts. We’ve found that this creates a brand presence that stays ahead of the trend & on brand while communicating everything that’s happening within the company in real time.

After making this switch in March of 2023, we’ve seen clients have INCREDIBLE results. One client alone went viral twice on TikTok utilizing the strategy & branded content we created for them.

Business owners – hire experts AND operators for your marketing efforts. Not only does this generate better results, it also saves you money! (Only pay what you need on experts & save on salary wages on in-house team members).

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Sam Hobson Fairman:

CEO and Founder of Sauce Media Group, Sam Hobson Fairman has built a full service creative agency geared towards helping brands, businesses and companies to succeed at the highest level, creatively.

After finding success in building her personal brand via social media, she discovered her love for fostering community, building relationships and working with creatives collectively.

In just a few short years Sam has turned Sauce Media Group into a Multiple six figure business, growing 365% in 2022 alone. Sauce Media Group is even now listed as an official Inc. Verified Company. She has been featured in Flaunt Magazine, Women Entrepreneur, Goldman Sachs 10,000 Small Business Program and was named one of Utah Business’s 20 in their 20’s.

Her goal is to help build & foster lasting connections with her brands’ audiences. Bringing life to brands to tell their story through creation of strategic social media content.

Sauce Media Group:
We’re an agency that focuses on social media content and strategy. We make brands cool because cool brands make money. Sauce offers everything you need to successfully show up on social media as the brand you actually envisioned
You can hire anyone to post, but you need someone who has the eye. That’s why our team is constantly analyzing trends so we can make your brand stand out

Our process is set up intentionally to take you through the steps of learning to communicate your brand through social media, We offer branding, social media strategy, content creation, and any other creative needs to elevate your brand
You’ve built this amazing business, your social media should reflect that.

Can you talk to us about how your side-hustle turned into something more.

I got FIRED. Yes, I was fired from my full-time marketing job in the fall of 2019 – Thank god for that!

I was working for a very popular Australian-based coffee company as their USA Head of Marketing & I absolutely loved the mission & product. Promoting this brand felt like a dream but I quickly found where my talents lied, which was social media.

Had I not gotten let go of from this position, I would have never gone all in on Sauce because I wouldn’t have the time & the steady paycheck would have kept me comfortable.

Instead of letting rejection bring me down, I had a feeling of freedom & I doubled down all my energy on bringing my agency to life.

What’s worked well for you in terms of a source for new clients?

Building & fostering genuine connections before ever doing business together.

For me, real connection with my clients is so important. I never want a client to feel like they’re “just another client”. Our clients feel like friends, co-workers, people we most admire! For me, it’s important that we “click” in the sales process (or even before it begins). Not only does this help us mutually enjoy our partnership but it helps us create better results because we know how each other thinks & communicates.

A way I’ve been able to create a stronger connection with potential clients before we ever talk is through my podcast, The Market. This gives interested clients an opportunity to hear how my team & I think in a way that feels organic to us – having conversations with people we look up to or speaking on topics with in our industry we’re passionate about. I often find that our most successful clients find Sauce through my podcast or personal brand. Business owners – it pays to invest in yourself!

Contact Info:

• Website: saucemediagroup.com
• Instagram: https://www.instagram.com/saucemediaagroup/
• Linkedin: https://www.linkedin.com/company/sauce-media-group/
• Other: TikTok: https://www.tiktok.com/@saucemediagroup