We’re excited to introduce you to the always interesting and insightful Sam Craig Sr. We hope you’ll enjoy our conversation with Sam below.

Sam, appreciate joining us today. We’d love to hear how you think where to draw the line in terms of asking friends and family to support your business- what’s okay what’s over the kine?

Well to be honest I feel like it’s a 50/50 when asking friends or relatives. Bc some you will get the needed support from and some you won’t For instance I have a friend who keeps saying they will buy some items for himself and his wife and have been saying so since March of 2024. And keeps making this, but not acting on it. Same with a couple relatives aa well. Which at first rubbed me the wrong way until I learned about the business side of things more. I realized not everyone is for you, or will be your target avatar (Audience). And what’s not appropriate is

to keep reminding them to purchase with me. I do not any longer give it a thought to do so, and that’s where I draw the line. Bc I believe that its a good thing to start with friends and family to get the ball rolling in my court for the brand to be tested and tried. And to have those who are family and friends plus strangers share with others. More so strangers bc they will be the ones to bring more people purchase from the clothing brand!

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I’ll start off by saying my name is Sam Craig Sr and I’m the owner of Unshackled Faith Apparel, which is a faith based clothing online store. That I started in my mother’s livingroom, in 2019 it all happened to me as the idea came upon me. That I was tired of working a 9-5 for others making them rich while I got

nowhere. As I have been doing so fie 18 years off and on. It dond on me as THE MOST HIGH gave me and brought to my attention to start my own clothing brand ministry in 2018-19. And that’s also when the the name was given to me Unshackled Faith Apparel! And as time went on more things were downloaded to me. On what kind of clothing merch it would be, such as shirts, hats, hoodies, and jackets i would sell. That are Faith inspired quotes, scriptures and picture visual on them as well. Bc the brand was created for the people of the Way who may be struggling in their faith or need to be inspire, uplifted or encourage and edified. To set a fire in them they may have been dampened. I believe that’s one thing that sets UNFA apart from others brands. For we show others that we care about their problems and needs and want to give them merch that speaks to them giving people a

solution. What I’m must grateful for is being led to step out on faith into the unknown territory of beginning my brand. Plus having the willingness to still learn and to add more craft to my brand. I want all my holy fam to know that it’s all about them at the end of day. And to learn how I can continue to make merch that appeals to their problems and help fix what that problem is. To that UNFA is here to allow all that shop with us to be self expressive. And to them there’s a way of escape through life’s trials and temptation. As it’s found in MESSIAH who makes us free, bc who the SON makes free is free indeed that being for those who are thinking about coming to the WAY, the TRUTH, and the LIFE. Can find it and be led to that saving relationship with MESSIAH by becoming a part of the UNFA holy fam community. Will do just that for them as they answer the call and knocking at their hearts.

Learning and unlearning are both critical parts of growth – can share a s story of a time when you had to unlearn a lesson?

The lessons I am still unlearning to unlearn is the behavior of doing the same things as before. Which does not allow for growth in my business. I say this in the online clothing brand industry. Things change from let’s 7 years ago to now on how to reach your avatar or audience. Bc knowing how to communicate to the people in your audience of your brand is crucial to being able to get sells. So that being said we have to be more creative plus pay a lot of attention to detail to make sure it’s as professional as can be. And to put oneself in the shoes of the audience your trying to reach. Saying to self this something I would want to purchase as a future customer or not. That means is this pictures of the brand plus ads dealing with my issue I need help to fix. As it will show how serious you’re about unlearning bad habits to learning good habits to expand the brand.

Can you tell us about what’s worked well for you in terms of growing your clientele?

Knowing the audience your communicating with them through the brand to be a server. And also keeping them interested by, engaging through scripture based post, emails, text, ads and steady clothing content post. Is the strategy that’s helping UNFA clothing brand to attract more potential customers/UNFA holy fam.

Contact Info:

• Website: https://unshackled-faith-apparel.printify.me/
• Instagram: https://www.instagram.com/unshackledfaithapparel?igsh=YXQ1dmpkZGtkYmZn
• Facebook: https://www.facebook.com/Unshackledfaithapparel?mibextid=ZbWKwL
• Twitter: https://x.com/UNFA777?t=BIWYmjJb2Qk605RjBrtjjQ&s=09
• Other: https://unshackledfaithapprl.wixsite.com/unshackledfaithapparel

Image Credits

All credits belong to Aam Craig Sr owner of UNFA!