We’re excited to introduce you to the always interesting and insightful Sam Bibbins. We hope you’ll enjoy our conversation with Sam below.

Sam, thanks for joining us, excited to have you contributing your stories and insights. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

The mission of Subculture Films is so closely entwined with the name of Subculture Films, that the two are almost inseparable. We named our company so, because our mission is to tell the story of the “subculture” – whoever and whatever that may be. Whether it’s a documentary film project focusing on the stories of individuals living with substance use disorder, or it’s brand content for a new local business seeking to connect with its audience for the first time, our mission is always to tell an authentic story you may have otherwise never heard. Human beings connect with other human beings through honest, thoughtful storytelling, and our goal with every project we work on, is to find the human or emotional core at the heart of every story and capture it on camera.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

My name is Sam Bibbins, and my business partner at Subculture Films is Lucas Cecchetto. We we both attended the same high school in our hometown in Connecticut. After high school and college, Lucas and I both worked a number of jobs in the video production industry until 2020 when the COVID-19 pandemic offered us a chance to start fresh under the name of our own company. We wanted to create a team that offered high end, story & heart-driven, video productions to a wide range of clients at an affordable price point. As the need for video increases in a digital marketing age, we believed then and now that it’s vital to strive to create meaningful video content that honestly and thoughtfully represents the individuals we collaborate with, rather than creating more “timeline-clogging” video content. The challenge comes when you begin to ask yourselves what the best way is to tell this story. However, this is also our greatest pleasure, because it is in these collaborations and relationships that we create with our clients, that we are able to discover together where the heart of every story lies. Our job and joy is to bring that to video. And we’re happy to engage with our clients at every phase of the video production process. We are equally as comfortable managing a full-fledged creative endeavor from beginning to end, as we are coming on to a project late in the post production process to help get the project over the finish line. Whatever our clients need, we do everything in our power to help them achieve it. And if the project calls for it, we also work with an extensive roster of other video professionals who we can call on for additional resources.

What do you think helped you build your reputation within your market?

In our opinion, the most impactful factor that has helped us build our reputation within our market has been our authenticity. We do not claim to be anything we’re not. At the end of the day, we’re really just two friends who have always been passionate about storytelling and video production. When we work with our clients, we believe that passionate and friendship is evident and helps us form true connects with the people we work with. One of our main goal on any set we run is to have little tension and pressure as possible, and when you love what you do in the way we love our work, it’s easy to relax and be creative with our clients.

What do you find most rewarding about being a creative?

For me, the most rewarding aspect of being. a creative is the ever changing environment in which we work. Every client and every project is a little different, and demands different things from us. On any given day, our work can look like hours of endless editing in our darkened studio, or it can look like us following a non profit across the United States as we document their national advocacy tour. Being creatives working in a creative field has allowed us to meet such an eclectic mix of individuals who inspire and challenge us every day, and has brought us a plethora of incredible opportunities that has allowed us to live out our dream of working as professional storytellers. Being creatives has allowed my partner and I to build our own company and make our own way, as we collaborate with new, incredible clients both close to home and far away. Creativity has not only given us a way to make a living, but also given us the chance to explore a profession that we truly love to do every single day.

Contact Info:

• Website: www.sbcltrfilms.com
• Instagram: https://www.instagram.com/subculturefilms/
• Facebook: https://www.facebook.com/SubcultureFilms

Image Credits
All photos by Sam and Lucas