We were lucky to catch up with Salima Subramanian recently and have shared our conversation below.
Hi Salima, thanks for joining us today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?
I spent years battling severely damaged hair that just wouldn’t grow, no matter what I tried. I knew I needed a solution that addressed the root cause, so I dove into research. That’s when I discovered a product line created by someone who had faced similar health challenges in her family—a story that truly resonated with me. I decided to test the system on myself, and the results were dramatic: my hair began growing stronger and healthier than ever. Witnessing this transformation first-hand inspired me to introduce this treatment at Serenity Studio. Now, I’m dedicated to helping clients overcome hair loss and scalp issues, giving them the chance to experience the same life-changing results in a nurturing, holistic environment.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
Hello, I’m Salima, owner of Serenity Studio. My journey into the hair industry started in a very personal way. After moving to Texas, I struggled to find a job and was unsure of my path—until a trusted colorist suggested I go to Hair School. Although I initially hesitated, I enrolled a year later, and that decision opened the door to my passion for hair care. I then worked in a salon for two years, fell in love with the industry, and eventually opened Serenity Studio eight years ago.
At Serenity Studio, I offer a range of personalized, holistic services—from precision haircuts and expert color services to smoothing treatments and advanced scalp facials.
In May 2022, driven by my own hair challenges, I began offering Head Spa Scalp Facial Services. The dramatic improvement in my hair inspired me to share these treatments with my clients. Then, in October 2024, I expanded our services by adding facials, which have since become a central part of our focus. Today, while I continue to offer a range of services—from precision haircuts and expert color to smoothing treatments—I now specialize in head spa and facials.
What sets Serenity Studio apart is our commitment to addressing the root causes of hair and scalp issues. I combine technical expertise with a nurturing, luxurious environment to deliver lasting results. I’m most proud of helping clients overcome problems like hair loss, scalp imbalances, and damaged hair, empowering them to feel confident and look their best.
At the heart of my work is a passion for educating clients and creating a space where self-care becomes a transformative experience. Whether you’re looking to restore hair health or simply indulge in a rejuvenating session, Serenity Studio is dedicated to unlocking your natural beauty from the roots up.
Can you tell us about a time you’ve had to pivot?
Absolutely. My journey began when a trusted colorist encouraged me to enroll in Hair School at a time when I was struggling to find my way. After working in a salon for two years, I opened Serenity Studio eight years ago and quickly fell in love with the art of hair care. However, in May 2022, I reached a turning point—despite my experience, my hair wasn’t growing due to years of damage. I needed a solution that went beyond the usual treatments. That’s when I discovered an advanced system focused on scalp health. The dramatic transformation in my hair was a complete game changer.
I pivoted my business to focus heavily on Head Spa Scalp Facial Services, directly addressing issues like hair loss and scalp imbalances. Then, in October 2024, I expanded my offerings further by adding facials. Although I never thought I’d venture into facial treatments, I realized that since the skin and scalp share similar needs, it felt like the perfect extension of my work—nurturing both hair and skin from the inside out.
This pivot wasn’t just about adding a new service; it was about embracing a holistic, personalized approach that transformed not only my own hair and skin but also my life and the lives of my clients.
How’d you build such a strong reputation within your market?
My reputation is built on staying authentic and true to my journey. Initially, I focused on color, cuts, and smoothing treatments. But as I experienced the transformative power of advanced scalp treatments and facials firsthand, I shifted my focus to holistic Head Spa Scalp & Facial Services. This pivot resonated with clients because they saw I wasn’t just following trends—I was genuinely committed to providing care that works, based on my own success story.
I built my business using just six months of a Groupon campaign, backed by word-of-mouth and a strong social media presence. That authenticity, combined with proven results, has continued to fuel my growth and solidify my reputation as a trusted expert in holistic hair and skin care.
Contact Info:
- Website: https://www.serenitystudioscalpandskin.com/
- Instagram: https://www.instagram.com/serenitystudioscalpandskin?igsh=enRsZzdnbjNmdnV1&utm_source=qr
- Facebook: https://www.facebook.com/share/1FLWk1kyNn/?mibextid=wwXIfr
- Other: TikTok: https://www.tiktok.com/@serenitystudiofrisco?_t=ZP-8uBcoD5AmAJ&_r=1
Image Credits
Photos done by myself or my husband Devraj Subramanian