We were lucky to catch up with Saif Mahdi recently and have shared our conversation below.
Hi Saif, thanks for joining us today. What did your parents do right and how has that impacted you in your life and career?
I lost my dad the first week I came to the united states and the bad situation in my country prevent me to back and attending his funeral, and I didn’t see my mom for 7 years. Even though every word, or sentence, that I agreed or not with them helps me in the late stage of my life. What my parents did for me are many things. But the most to sentence sticking in my mind is one from my dad he always touts me to spend my time reading and learning something new every day. Let the book be your best friend. And my mom rapidly told me ( You have to know something about everything, but do not do everything ), which also helps me to keep digging and looking for something new to improve my behavior, skills, knowledge, etc.
I am lucky to have them in my life, I know my dad passed away but I am sure he is looking at me from the sky and he is proud. I hope he is proud of me.
One thing I want to make is to do something to make them proud of me.
DAD: ONE DAY I WILL TAKE THE STAGE AND MAKE YOU HAPPY.
lOVE YOU DAD AND MOM
Saif, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
Saif, principal creative director, creating a Brand Identity and branding specialist at Saif Salah Designz. work with individuals and companies. helping them develop their brands to get more exposure at a lower cost. working with your existing resources or helping you identify new resources.
I see the logo as your face and branding as your body parts. Naturally, you don’t like to be without any of these parts. We all want to look great and unique and you may change your look many times a year and still, people recognize you. Don’t be terrified to change your brand if the change is needed as we believe that your value lies in the quality of your product. Your brand identity becomes your gateway to reaching more people.
While My services might look similar to what others offer, we include a passion for this line of work that manifests in a close working relationship with our clients to realize their ultimate vision at the highest finishing quality, through extensive research, and promptly.
Our Services:
1. Brand Strategy:
* Diagnosis, measurement, insight
* Purpose, positioning, proposition
* Brand and portfolio-architecture
* Innovation and customer experience
* Stakeholder alignment
2. Brand Design:
* Visual identity
* Motion and sensory identity
* Verbal identity and messaging
* Launch and activation
I BELIVE BUSINESS IS A PROCESS, NOT AN ENTITY
Is there mission driving your creative journey?
My mission is to save our clients, Time, Money, and Effort and assist them at the beginning to move on and ride the journey.
How about pivoting – can you share the story of a time you’ve had to pivot?
In the beginning when I moved to the united states. my life shifted from creative agency owners who had bid clients like Samsung, LG, and DHL, Pepsi to dishwashers. No family, friends, or resources could help me to start over. it was tough. Started working as a dishwasher its not bad, but don’t satisfy my ambition. So I start pinning out the weaknesses I have and start to improve them. working a full-time job and improving my skills in language, career, working 10 hours shift and in my breaks read any article or news. to expand my perception of this country and society as well. Then back home to get some certificates to improve my skills. working as a volunteer to do design stuff for organizations.
Contact Info:
- Website: https://www.saifsalahdesignz.com/about
- Instagram: https://www.instagram.com/saifsalahmahdi/
- Facebook: https://www.facebook.com/saifsalahmahdi
- Linkedin: https://www.linkedin.com/in/saifsalahmahdi/