We caught up with the brilliant and insightful Safraz Abjal and Sarah Sukhram a few weeks ago and have shared our conversation below.
Safraz Abjal and Sarah Sukhram, thanks for joining us, excited to have you contributing your stories and insights. Can you tell us about a time where you or your team really helped a customer get an amazing result?
We have had many amazing experiences with our Elite couples. Amongst so many, Madalyn & David is truly a one-of-a-kind couple who have left an imprint on our hearts forever. We are eternally grateful for their friendship and more importantly, their kind words of referrals to their family, friends, and just about anyone they cross paths with! Here is their Elite experience in their own words:
“10/10 Quality & Service! The most beautiful décor!”
“They are absolutely the BEST!! We worked with Sarah for just under one year to plan our December 2022 wedding. I interviewed several companies before I found Sarah and no one could compare to her professionalism, poise and prices. From our first meeting, I could tell immediately that her business was different. She was passionate about her work, she cared a lot about her clients and truly took the time to bring our vision to life. She was personable, detail oriented and not pushy at all. She worked within our budget, and never made us feel bad about it. She is experienced and was able to make beautiful recommendations to help our meet our wedding goals without going over budget.
For us, wedding planning was stressful, but working with Sarah and Safraz took the stress away. We felt confident with them and that’s exactly how you want to feel on one of the most days of your life! On our wedding day we were blown away – the décor came to life even more beautiful than we had ever imagined. My bouquet was stunning, she mixed the most balanced and complimentary colours and floral textures together into an amazing bouquet. Even weeks after our wedding we kept getting compliments on our décor. Family and friends who took home centerpieces, dried them out and still have them on display in their homes. The quality is incomparable and Sarah, Safraz and their team will ensure every detail is met with the highest standards. We strongly recommend Sarah & Safraz – they are the dream team! Thank you from the bottom of our hearts for everything you have done to make our day so special.”
With their experience and honest feedback, we have also learned many aspects to continue our journey to create similar experiences for others. Since Madalyn & David’s December 2022 wedding soiree, we have successfully booked 4 referrals from their event thus far! A quote by author Jeanne Bliss, explains it best, “Customers who love you, will market for you, more powerfully than you can ever market yourself.” And for that, we are eternally grateful. Thank you, Madalyn & David, and all of our Elite Couples!
Safraz Abjal and Sarah Sukhram, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
We are S&S, Safraz & Sarah; a husband and wife duo.
We immerse ourselves into the world of design through articulating luxury events for our elite clients and guests to swoon over for years to come. With over a decade of experience, Elite Decor By S&S specializes in bespoke weddings and celebrations through the world of decor, floral, and design. From intimate gatherings to large scale soirees, we curate exceptional celebrations that will leave your guests in awe, swooning for years to come.
Safraz has been a professional within the event industry for almost twenty years. His incredible entrepreneurial knowledge and drive for innovative designs, has shaped Elite Decor By S&S to where it is today. He is well-known for his draping and design skills, creating the most luxurious events to date. His down to earth personality has allowed him to create long-lasting friendships with clients and industry professionals. Safraz enjoys real-life conversations with just about anyone; a people person to his core!
Sarah brings her creative forces to the table through innovative ideas and attention to detail to ensure a smooth and seamless process from beginning to end. Sarah loves getting to know clients one-on-one to truly personalize their events based on their love stories. Taking a few minutes really goes a long way in creating friendships and memories through the design world, imperative to having a successful event.
Can you tell us the story behind how you met your business partner?
Both Safraz and Sarah come from entrepreneurial families who have their own businesses in the financial/business sector along with the food and catering industries. Finding the right niche was imperative and we found ourselves enjoying the world of design. Together we took a leap of faith and started our company Elite Decor By S&S. Building a business together as a couple has its challenges, but the rewards outweigh them immensely. Our primary goal is to always strive to improve the experience whether its through quality of products, vast selections, team building, etc. We want to ensure that clients are enjoying the experience from the beginning to end. We have come a long way from where we were, to where we are now. Although we are content of where we are now, we are excited to see where the future takes us.
Where do you think you get most of your clients from?
Referrals and social media!
Our clientele primary source has been through authentic referrals from past clients and venue recommendations. When prospective clients have been referred to us or has attended an event we designed, it makes the process so much more enjoyable! Learning from prospective clients on what they enjoyed with their firsthand experience has always heightened the excitement even more on both ends. Clients also come through many social media outlets like Instagram and our newly rebranded website that has generated much excitement for those seeking the Elite experience.
Overall, we always remind clients that our goal is to articulate their story in the world of design. Through this process, it also develops lasting relationships through trust, commitment, and perseverance. Seth Godin, an author, states it best as he describes, “people do not buy goods and services, they buy relations, stories, and magic.”
Contact Info:
- Website: https://elitedecorbysns.com/
- Instagram: https://www.instagram.com/elitedecorbysns/
- Facebook: https://www.facebook.com/elitedecorbysns/
- Weddingwire: https://www.weddingwire.ca/wedding-decorations/elite-decor-by-s&s–e14865
Image Credits
Lula King Photo & Film