Alright – so today we’ve got the honor of introducing you to Sadé Leschuk. We think you’ll enjoy our conversation, we’ve shared it below.
Sadé, looking forward to hearing all of your stories today. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.
I embarked on my entrepreneurial journey during 11th grade when I was on the hunt for budget-friendly gothic jewelry. Gathering materials to create jewelry for personal use, I found myself with enough leftover supplies to create an additional 10 necklaces. After sharing my creations on my Snapchat story, all 10 necklaces were sold within a day. Recognizing the burgeoning demand, I seized the opportunity to transform this passion into a thriving business venture.
Sadé, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
My name is Sadé Leschuk, a dedicated marketing student driven by a profound love for alternative fashion. Through my brand, I curate and offer gothic-inspired jewelry suitable for any occasion. Each piece I sell incorporates distinctive elements guaranteed to set you apart in any crowd.
Can you talk to us about how your funded your business?
I kick-started my entrepreneurial journey by using the savings from my job at McDonald’s to finance my initial business investments. Additionally, my parents played a pivotal role in supporting me by assisting in the purchase of essential supplies such as my thermal label printer and desk.
How did you build your audience on social media?
I had been dabbling in social media for a few years just for fun before I started posting on my business account. I used my knack for creating cool content to grow my business platform like a pro and luckily the algorithm was on my side. Around 80% of my sales are directly from TikTok and Instagram.
Contact Info:
- Website: https://shopgoodmourning.com
- Instagram: https://www.instagram.com/shopgoodmourning/
- Other: TikTok: https://www.tiktok.com/@shopgoodmourning