Alright – so today we’ve got the honor of introducing you to Sacha Moore. We think you’ll enjoy our conversation, we’ve shared it below.

Sacha, appreciate you joining us today. Let’s jump to the end – what do you want to be remembered for?

I am hoping to build a legacy that involves purpose, service, professionalism, and quality. I hope people will say I always made them feel comfortable and welcomed during our interaction. I want to ensure people are getting quality products that keep them consistently coming back for years to come. I hope people are pleasantly surprised by my professionalism, but also feel as though they are engaging with someone who cares about them as human beings not just customers.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I am a Romance author and Baker. I have published 10 novels since 2015, all of which contain diverse characters and relatable stories allowing the reader to connect not only to the characters but also the storylines. I want to make sure my characters, like real humans, are flawed and have to evolve throughout the story while building a love relationship. I also make sure both main character’s voice is reflected. I believe this allows the reader to gain a full understanding of the relationship and how it affects each character. It gives a more three dimensional feel to the characters.

I have been baking for the better part of three decades, leaning from the matriarchs in my family. I use many of the recipes that were handed down through the generations, as well as, those I have found and built on over the years. I didn’t start the business until 2021, mainly because it is not something I ever thought about doing. I knew I enjoyed baking and preparing gift baked goods baskets for coworkers and family members. My youngest daughter gave me the idea of turning my craft/hobby into a business.

The pool of authors is vast. The pool of bakers is also vast. I believe what sets me apart is me and my story. I try to relate to people on a human level and allow folks to see me, genuinely. I am open about living with mental illness, and how going into business for myself was an important decision. Being able to make my own schedule and put my energy into what I love to do has been helpful.

I am most proud of the fact that I stepped out of my comfort zone to start my businesses. No, financially it has not always been lucrative, but mentally I have felt better than I have in years. I feel like people can relate to me and hopefully become inspired to follow their dreams no matter the age. Dreams don’t die unless you allow them to. Pushing past the naysayers, negative self-talk, and many many failed attempts to find a bit of happiness and peace was a no-brainer for me.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

The biggest lesson I have had to unlearn, and still unlearning, is no one cares more about my business than me no matter how much I want them to. Not my family, friends, significant others, or staff (we’re paying them to care).

When I first started I thought my family and friends would support me, both financially and other, but that couldn’t be farther from the truth. Initially I took that as a sign they didn’t care about me or what I was doing. It took me several years to realize it wasn’t me they didn’t care about, but rather my business. My dreams weren’t their dreams and I had to get over that. Honestly, I am still working on that.

The past few years have shown me people who are interested in my products will find me. They will buy what I am selling and support my businesses.

Can you tell us about a time you’ve had to pivot?

I believe pivoting is a huge part of business and life. I think there are times when I have had to make huge adjustments and go all the way back to the drawing board, and times where I only had to shift slightly.

Those times I had to start over where when I didn’t have a clear plan of action and just jumped ahead hoping everything in the tangible world would catch up with the visions in my head were tough. I fell flat and contemplated not getting up at all. Failure and set-backs can be debilitating.

I am constantly changing my focus based on my sales and interactions with customers. If I attend an event and I make a specific product I believe will sell but it ends up receiving a poor response, I know I need to adjust for the next event. I may not completely remove the products but I might make less. It’s similar with my books with regards to what customers have shown interest in.

We have to be flexible in business, especially in the early years. If we are too rigid we may miss growth opportunities.

Contact Info:

• Website: www.swannsongbaskets.com
• Instagram: @swannsong4books @swannsongbaskets

Image Credits
Kori Moore