We caught up with the brilliant and insightful Sabrina James a few weeks ago and have shared our conversation below.

Alright, Sabrina thanks for taking the time to share your stories and insights with us today. Owning a business isn’t always glamorous and so most business owners we’ve connected with have shared that on tough days they sometimes wonder what it would have been like to have just had a regular job instead of all the responsibility of running a business. Have you ever felt that way?

On days when I am overwhelmed with a variety of tasks on my to do list and cannot seem to focus or prioritize things, I wish I had a boss to tell me what to do or delegate things! But besides that, I absolutely love being a business owner. The best part is getting creative freedom not only to make whatever I want, but also to run my business the way I want with my voice + personality! My brand is an extension of me, and I love that my social media is not just showcasing the jewels, but also the behind the scenes of running a small business and the day to day of just living life and trying to stay positive through the struggles of mom life + adulting.

I miss out on the community feels of being in an office, but have such a large community of customers turned friends online, which makes that part easier on my extroverted personality! Getting to take time off whenever my kids are sick or we plan a vacation is the biggest perk though!

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

As for the basics of what I do… I make jewelry and mostly sell online (www.stoneandnash.com) with some pop ups here and there. My designs range from simple, dainty classic styles to fun statement pieces. I offer jewels for every mood + occasion. Whether you’re wanting to make that athleisure look more put together with a dainty choker + simple earrings or take your date night outfit up a notch with statement earrings, I got you!

We’d love to hear about how you keep in touch with clients.

I like to stay present on social media and engage with my customers there! Since I’m a one woman show, I’m the face of the brand and the face behind the IG handle. I think keeping my brand personal + relatable is what keeps people coming back. They can see that their purchases are directly supporting me and my family and I think that’s a reason people come back time and again even though you can buy jewels pretty much anywhere these days!

I also love polling my customers to make sure I’m offering what they love or want to see more of. And doing giveaways that are personalized too – like sharing their wishlist with me and the lucky winner gets something off their list. Or the compliment train where everyone shares kind words about their bestie to nominate them. I think being customer focused and truly caring about them is part of why I have such a loyal tribe of customer.

Speaking of tribe, my email tribe always gets first dibs on new drops and sales. Because going that extra mile to join my list means so much to me! If one day social media was obsolete, that’s the only way I’d be able to connect with them. Scary thought, but that’s why I focus on my email list often as well!

Any advice for growing your clientele? What’s been most effective for you?

I’d say referrals + word of mouth! Once I get a customer hooked on my jewels and part of the Stone + Nash fam, they tend to refer friends my way. Tagging me in their jewelry selfies, sharing my website or IG profile, gifting the jewels to friends + family. All of those things help to attract new customers, and once they join the tribe, they tell their friends! Taking good care of your customers is always a plus. Not only are they happy with their purchase, but they’re happy to share the love too.

I have a referral program too where customers can earn discounts and points for referring friends! So it’s really a win win when they share the love!

Contact Info:

• Website: www.stoneandnash.com
• Instagram: @stone_and_nash
• Facebook: www.facebook.com/stoneandnash

Image Credits
EAM Marketing