We recently connected with Sabrina Guler and have shared our conversation below.

Sabrina, appreciate you joining us today. Can you talk to us about a risk you’ve taken – walk us through the story?

If I had to point to one theme that has shaped my journey, it would be risk. Taking risks has been the pillar of my entire career in entrepreneurship. The biggest risk I have ever taken was walking away from stability to start over, and it has happened at multiple points in the past decade.

I began my career at Apple in product, which was about as secure and respected as it gets. Most people assumed I would stay there for decades. Instead, I made the leap into entrepreneurship, co-founding a company that eventually grew into a nine-figure business. That chapter gave me experience at scale, but it also taught me something important: the biggest opportunities usually live in uncharted territory.

Years later, I felt that pull again. I chose to start from scratch with Intuitive CEO, my advisory platform for founders in emerging industries. That decision was humbling, because every time you enter a new industry, you start over. The clients, the networks, the credibility — none of it carries over automatically. I had to rebuild everything, this time in an even more fluid and fast-moving space.

Today, my work is about helping first-to-market founders define their offer, sharpen their positioning, and gain traction in industries where no playbook exists. I also write a Substack publication exploring creativity, business, and culture, where I share the same insights I give to founders privately but in a way that anyone building something new can access.

The risk of leaving comfort zones has shaped every part of my journey. It taught me that resilience is not about holding onto what worked before, it is about having the courage to reinvent and build again. That belief is at the core of Intuitive CEO: helping entrepreneurs navigate uncertainty with clarity and confidence so they can create what comes next.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

At its core, my work is about helping entrepreneurs build in places where there is no playbook. Through Intuitive CEO, I advise founders in emerging industries, especially those who are first-to-market. I help them define their offer, sharpen their positioning, and gain traction quickly in spaces like wellness, consumer products, and new technology, where timing and clarity make all the difference.

What sets my approach apart is the way I blend market research, strategy, and creative insight. I focus on identifying patterns in where industries are headed, translating that into practical strategies, and layering in creativity so founders can stand out and lead in their category. That ability to help founders see around corners is what keeps them ahead in industries that are evolving in real time.

What I am most proud of is not a single company or headline, but the throughline of my work: helping people take an idea that feels raw or unformed and shape it into something that can thrive. My mission is to remind entrepreneurs they are not alone in the uncertainty of building and to equip them with the clarity and confidence to create what comes next.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

One of the biggest lessons I had to unlearn is that progress in entrepreneurship is supposed to be linear. For a long time I thought success looked like a steady upward curve: more clients every month and revenue that is consistently growing. That belief kept me constantly measuring myself against a “perfect trajectory” that doesn’t really exist as an entrepreneur.

When I first started Intuitive CEO, I fell into that mindset. I thought I needed to prove things to myself step by step before they could happen. I kept setting small milestones as if I had to earn the right to think bigger. What I eventually realized is that when you 10x your goals, you start seeing the possibilities almost overnight. Thinking bigger shifts everything—the conversations you have, the opportunities you notice, the way you show up.

The reality is that entrepreneurship is anything but linear. There are seasons of explosive growth followed by quiet plateaus. Some months feel like you are sprinting, and others feel like you are rebuilding the engine while the car is moving. At first I saw those plateaus as failures, but I eventually realized they are necessary because the slower moments are where you refine, recalibrate, and gain clarity for the next wave.

Unlearning the idea of linear growth and unlearning the need to “prove it” before thinking big has made me a better advisor and entrepreneur. It has helped me embrace the cycles of building and to see pauses and pivots as part of the process instead of setbacks. It is also the lesson I pass on to my clients: progress in entrepreneurship looks more like a spiral than a straight line, and the breakthroughs happen when you give yourself permission to think far bigger than you thought you could.

Let’s talk about resilience next – do you have a story you can share with us?

What people don’t talk about enough is how every time you enter a new industry, you start from zero. Your old achievements don’t automatically carry weight; they’re just background noise. When I launched Intuitive CEO, I assumed the credibility from my last venture would open doors — it didn’t. I was back to sending cold emails, introducing myself in rooms where no one knew my name, and explaining my value from scratch.

That period was humbling. There’s a loneliness that comes with reinvention — the silence between what you used to be known for and what you’re building next. But that’s where resilience lives. It’s not about muscling through hard days; it’s about trusting that you can rebuild without clinging to the past.

Every restart has deepened my understanding of what I’m capable of. Resilience, for me, isn’t endurance — it’s the ability to let go of certainty and still keep moving forward.

Contact Info:

• Website: https://www.sabrinaguler.com
• Instagram: https://www.instagram.com/sabrinamguler/
• Linkedin: https://www.linkedin.com/in/sabrinaguler
• Other: sabrinaguler.substack.com

  www.intuitiveceo.com

Image Credits

Lucero Rivero