We’re excited to introduce you to the always interesting and insightful Sabrina Davis. We hope you’ll enjoy our conversation with Sabrina below.

Alright, Sabrina thanks for taking the time to share your stories and insights with us today. Let’s talk about social media – do you manage your own or do you have someone or a company that handles it for you? Why did you make the choice you did?

We have been managing our own social media for years. Even though there are a lot of amazing firms out there that could help us with it, we feel that some of the nuances of our brand would be lost.

For example, during 2020 quarantine our team was texting with our clients and kept hearing how bored and disconnected they felt staying at home. We came up with a lot of ideas for them to stay engaged with us even’ though they couldn’t visit at the store. For example, we had a weekly post with tips from each of us like our favorite cocktails with the recipe, best binge worthy shows and a list of activities to do at home to keep you in good spirits. We also offered free virtual styling and closet organization, and then when it was graduation season we did an online tribute to seniors because they weren’t getting to do their graduation in person.

It’s little things like these that keep our boutique’s community feel and also help keep our store relevant & relatable.

Sabrina, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I grew up in Miami Beach but did a short stint in San Diego when I was 10 years old. Once I got a little a bit of Cali in my blood, I was hooked. I moved to southern California after college and after living there on & off for six years I knew I wanted to be closer to my family who were all on the east coast. I moved to Atlanta where my sisters live and my entrepreneurial journey began!

My first boutique was a bead store, Brina Beads, which I opened in 2003 in the heart of Buckhead. It was an amazing place, and we developed a very loyal & wonderful clientele. A few years into having the store, I decided to purchase mannequins to show off some of the beaded jewelry we made. I would put my own clothes on the mannequins and style our handmade jewelry with them, and it turned out people kept asking if they could buy the whole outfit. It was a light bulb moment for me, and I decided to add women’s clothing on one side of the bead store. That’s when Range Boutique was born. Over the years the bead business died down, and I completely switched my focus to the clothing & accessories business. Because of all of the local jewelry designers I had met in the bead business I decide to curate a look I call California Southern Style which is an amazing mix of California & local southern designers.

This month we are celebrating our 19th year anniversary! I love being in women’s fashion and making women look & feel amazing in all that they do.

Can you share one of your favorite marketing or sales stories?

Over the years we have created an amazing brand for Range Boutique, but the journey wasn’t easy. For the first few years I was selling clothing, Range was inside of my bead store so the marketing message to our clients was very confusing. At one point on my journey I was getting super frustrated because I couldn’t seem to get the message out that we had fabulous clothes because people only thought of us as a bead store. No matter what I would do, sales just weren’t growing and I even considered going back to corporate America. I went on a ride-a-long with a friend for his company to see about being a sales person again but after a few hours of being there I knew I still wanted to work for myself. I decided to try the clothing business for one more year and put my whole heart & soul into it…..now it’s fifteen years later and Range is a popular women’s boutique with a very loyal & phenomenal clientele.

So??? What were some of the key things I did to finally gain success in the market? It was a lot of different things but if I look back the top 3 that come to mind are:
I wrote a fashion blog weekly.
I started doing a photoshoot with our customers and named them Style Rangers.
I focused in on casual California designers and mixed them with local southern designers naming the style California Southern Style.

How’d you build such a strong reputation within your market?

My ultimate goal for opening a women’s clothing boutique is to help women feel amazing. I’ve always hated when I’ve gone into a store and feel like the person working there doesn’t care about me and just wants to sell me a bunch of stuff. Over the years I have styled thousands and thousands of women. When styled just right someone feels good in what they are wearing which in turn causes them to exude a confidence and positive energy that just radiates I love that!

I have also picked a fabulous team of women who work with me to keep our clients looking great whatever they are out doing. Clients know they can trust us. They consider our team friends and feel as though they are their own personal stylist which has given us a top notch reputation in the Atlanta market.

Contact Info:

• Website: www.rangeboutique.com
• Instagram: rangeboutique
• Facebook: Range Boutique

Image Credits
Nation Ltd, Shalla wista, P448