We recently connected with Saadia Khan and have shared our conversation below.

Hi Saadia , thanks for joining us today. Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?

Indus Threads is a revolutionary brand on a mission to empower women rock their bold selves – one affordable statement piece at a time. Our accessories are made to effortlessly and instantly elevate your look and make you feel confident. We create and curate globally inspired accessories that you have never seen before. A portion of each purchase goes to our charity partners working towards women health, education and safety.

In the dynamic world of fashion, Indus Threads has emerged as a transformative force, challenging norms and redefining the way women express themselves through style. With a steadfast vision to bridge the gap between luxury, affordability and accessibility, this journey began with a keen understanding of the vital role accessories play in enhancing personal style. I believe that each accessory contributes to building self-assurance, making a subtle yet powerful statement about an individual’s personality.

Saadia , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I am a tech executive turned fashion entrepreneur who resides in California, USA and is driven by the mission to create a global impact for women. My passion for elevating a woman’s confidence through fashion accessories got me to launch this brand. Indus Threads is a curated one-stop-shop of trendy, elegant, bold and unique statement bags, purses and accessories. I am on a mission to empower women – one statement accessory at a time. My vision for the brand goes beyond fashion; it’s a philosophy that elevates women’s confidence and self-esteem. My belief in the transformative potential of accessories resonates throughout the brand. The notion that style should be accessible to everyone guided me to craft a platform where fashion-conscious individuals could adorn themselves with unique pieces that reflect their identity. The idea of affordable luxury is not just a tagline for this brand; it’s a core principle that fuels my passion to bring top-notch designs to every woman’s wardrobe. Each and every woman deserves to feel on top of the world without worrying about price tags.

Indus Threads prides itself on being an impact driven brand – where each transaction improves lives. A percentage of each sale proudly goes to charities around the world that support women’s causes. Indus Threads is not just a brand but a community of strong women empowering women through their purchase.

What’s been the best source of new clients for you?

The heartbeat of our brand lies in the incredible community we’ve cultivated. Word of mouth has proven to be the most powerful source of new clients for us. It’s the heartfelt recommendations from satisfied customers, the shared experiences on social media, and the genuine enthusiasm of our existing community that consistently brings new faces to our brand. It’s a testament to the authenticity and quality we strive for, creating a ripple effect that extends far beyond our initial reach. We believe in the power of genuine connections, and our clients, turned ambassadors, are the driving force behind our brand’s growth. We also focus on digital marketing and in-person pop ups so we can showcase our gorgeous unique statement accessories.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

Building a brand reputation is a journey of dedication and authenticity. From the outset, I prioritized delivering exceptional quality and a unique brand experience. Consistency in product excellence, transparent communication, and a genuine connection with our audience became the pillars of our reputation. By staying true to our values and consistently exceeding expectations, we’ve cultivated a community that not only supports our brand but also advocates for it. It’s not just about the products; it’s about the relationships we’ve built and the trust we’ve earned. The journey continues, and I’m grateful for every step that has shaped our brand’s reputation.

Contact Info:

• Website: www.industhreads.com
• Instagram: www.instagram.com/industhreads
• Linkedin: https://www.linkedin.com/in/saadia-khan-81b54251/

Image Credits
Martineau arts