Alright – so today we’ve got the honor of introducing you to Ryan Leahy. We think you’ll enjoy our conversation, we’ve shared it below.

Ryan, appreciate you joining us today. We’d love to hear the backstory behind a risk you’ve taken – whether big or small, walk us through what it was like and how it ultimately turned out.

A couple years ago, I took one of the biggest professional risks of my life: I ventured off from the well-worn path of traditional lending to build something that didn’t yet exist — a safer, more structured way to help buyers and sellers transact through seller financing. That became MORE Seller Financing.

The idea started as a hunch. I was running Leahy Lending, a successful traditional mortgage brokerage, and started noticing a pattern: more and more buyers were getting priced out by rising interest rates, and sellers were sitting on ultra-low mortgage rates with no incentive to sell. Traditional financing just wasn’t bridging the gap anymore.

I saw opportunity in that disconnect. Seller financing had the potential to bring buyers and sellers together — but it was risky, unstandardized, and often poorly executed. There wasn’t a playbook, let alone a scalable, compliant solution.

So I took the leap. I invested time, money, and reputation into building MORE — a platform that acts as an extension of agents and lenders, making seller financing compliant, transparent, and seamless. It was a massive shift. We had to build custom technology, hire legal and compliance experts, and educate an entire industry that had grown wary of creative financing.

There were moments where I questioned everything — during slow traction periods, regulatory hurdles, or conversations where people didn’t yet “get it.” But we kept going.

Today, MORE is live in over 40 states, working with some of the largest real estate brokerages in the country, helping buyers and sellers close deals they couldn’t have otherwise. It was a big risk — but it’s turned into something deeply meaningful, not just professionally, but for many families who now have a path to homeownership.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I’m Ryan Leahy, founder of Leahy Lending and MORE Seller Financing. I started in the mortgage industry nearly two decades ago, driven by a passion for helping people achieve homeownership. Along the way, I saw firsthand how traditional lending often leaves buyers and sellers without viable options—especially in today’s high-rate environment. That’s what led me to create MORE, a platform that simplifies and safeguards the seller financing process. We bridge the gap between conventional and creative financing by making seller-financed deals safe, compliant, and scalable for agents, sellers, and buyers alike.

What sets us apart is our commitment to structure and transparency. MORE isn’t just a workaround—it’s a fully built system backed by legal compliance, licensed partners, and a growing network of real estate professionals. I’m most proud of the impact we’re having: helping people close deals that otherwise wouldn’t happen, educating agents on new tools, and making homeownership more accessible. At the end of the day, our work is about unlocking opportunity—and we’re just getting started.

In addition to MORE, I also run Leahy Lending, a full-service mortgage brokerage that offers a wide range of traditional loan products. Together, these companies serve both sides of the market—those who qualify for conventional financing and those who need alternative solutions. What excites me most is seeing deals come together that would’ve otherwise fallen apart—whether it’s a seller hesitant to let go of a low-rate mortgage, or a buyer who doesn’t quite fit the traditional lending box. We’re building a new standard for how seller financing is done, and I want people to know this isn’t just a niche workaround—it’s a powerful tool when done the right way. My mission is to modernize and legitimize seller financing so more families can buy, more sellers can move, and more agents can thrive.

How’d you build such a strong reputation within your market?

What helped me build my reputation is a combination of consistency, trust, and delivering real solutions when others couldn’t. In both traditional lending with Leahy Lending and creative financing through MORE, I’ve focused on doing what’s right for the client—even if that means recommending a path that doesn’t benefit us directly. That kind of integrity builds long-term relationships, not just one-time transactions. Over the years, I’ve developed a reputation for being the person people call when a deal seems impossible—because we find a way to make it work safely and effectively.

Another key factor has been education. I’ve made it a priority to not just offer solutions, but to help agents, buyers, and sellers truly understand them. Whether it’s speaking at industry events, leading CE courses, or just walking someone through a tough scenario, I’ve leaned into being a resource. That commitment to clarity, combined with real execution, has helped us become known as leaders in both lending and seller financing innovation.

Any advice for managing a team?

The key to managing a team and maintaining high morale is leading with clarity, empathy, and consistency. People want to feel seen, heard, and part of something meaningful. I’ve found that when you clearly communicate the vision, set expectations, and empower your team with the tools and autonomy to succeed, morale naturally stays high. Recognition also goes a long way — celebrating wins, both big and small, helps people feel appreciated. Lastly, creating a culture where feedback flows both ways and where people feel safe to speak up makes all the difference. When your team knows you’re in it with them, they’ll go the extra mile.

Contact Info:

• Website: https://moresellerfinancing.com/
• Instagram: https://www.instagram.com/moreprogram/
• Facebook: https://www.facebook.com/MoreSellerFinancing/
• Linkedin: https://www.linkedin.com/in/moresellerfinancing/
• Youtube: https://www.youtube.com/@moresellerfinancing